FGII brings awareness about mental illness through the #HealthInsideOut campaign


Future Generali India Insurance (FGII) Company Limited is a private general insurance company in India which is a joint-venture of Assicurazioni Generali and Future Group. The company started its operations in 2000 and achieved a break-even after 6 years of their start. This company has many tie-ups with banks including Bank of Maharashtra, Laxmi Vilas Bank, Nainital Bank, and UCO Bank. The product portfolio of the company comprises insurance products categorized into Personal, Commercial, and Rural insurance. FGII has more than 16 lakh customers in more than 125 cities across India and they have around 2000 corporate clients and 6000 agents.

The company, inspired by the conversation of mental health, has recently launched a campaign video series that portrayed how extreme human emotions on insensate objects could be signs of mental illness. This initiative taken by the company is the second phase of FGII’s #Health Inside Out campaign. The company has created this digital campaign to motivate people to give utmost importance to their mental health. The multi-video campaign showed a fed-up pillow, a half-torn stress ball, and an almost-broken vase that complains about being a receiver of their owner’s anger. The video depicted a message that violent rage, mood swings, stress, anxiety, anger, change in appetite, sadness, constant crying, and insomnia are signs of underlying mental illness. The WYP (What’s Your Problem) and Agency On Record (AOR) which are part of Wondrlab Network associated with FGII and came up with this unique approach to bring awareness among people on mental health. FGII also roped in the director and founder of the Animation studio, E. Suresh to execute the campaign.

According to the World Health Organization, one in every five Indians suffers from mental illness and the outbreak of COVID-19 has made it even worse. It is found from research that approximately 88% of Indians are worried about mental health but still it is one of the grave issues in the country. So, FGII has decided to bring the discussion about mental health. The company gathered information about the signs of underlying mental illness and decided to deliver a message and also to tell an enthralling story urging people to seek timely help and realize the seriousness of these issues.


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