Mumbai, 16th July, 2026: Figaro, one of India’s most recognised olive oil brands and part of Deoleo, the world’s leading olive oil company, has unveiled a new integrated campaign featuring actor and entertainer Sunil Grover as part of its refreshed brand identity and strengthened multipurpose positioning in India.
The initiative marks an important milestone for the 100-year-old brand, which has been present in India for over four decades. Building on a legacy of trust and Deoleo’s global olive oil expertise, the campaign introduces a refreshed identity that gives greater prominence to Figaro’s multipurpose proposition, which today accounts for nearly 48% of the brand’s business in India.
At the heart of the campaign is a simple creative idea. Just as Sunil Grover effortlessly slips into different characters and roles, Figaro seamlessly fits into different moments in consumers’ everyday lives. Rather than relying on traditional product storytelling, the campaign uses humour to create a memorable association between Sunil’s versatility and Figaro’s multipurpose proposition.
Set against the backdrop of a film shoot, the campaign follows Sunil as he moves effortlessly from one role to another, leaving everyone around him amazed by his versatility. As someone eventually asks whether there is any role he cannot play, Sunil cleverly turns the conversation towards Figaro, drawing a humorous parallel with the brand’s multipurpose nature.
Satarupa Majumdar, Marketing Director, India, Deoleo, said, “Every successful campaign begins with a strong consumer insight. We recognised that consumers have long embraced Figaro as a multipurpose olive oil, and our objective was to express that behaviour in a way that felt distinctive, entertaining and memorable. Rather than simply talking about versatility, we wanted audiences to experience it through storytelling. Sunil Grover’s unique ability to connect with people through humour made him the ideal partner to bring this idea to life. Together with our refreshed identity and redesigned packaging, the campaign marks an important step in evolving the Figaro brand while strengthening its relevance for a new generation of consumers.”
Sunil Grover, Actor and Entertainer said, “Growing up, Figaro was a name most of us recognised instantly, so there is a natural sense of trust and familiarity attached to the brand. What appealed to me about this campaign is that it takes one of Figaro’s strongest qualities, its multipurpose nature and tells that story in a fun and relatable way. The humour comes from everyday situations, which is why the film feels so natural. I enjoyed bringing that story to life and being associated with a brand that has such a long-standing connection with Indian families.”
Ahead of the national launch, Figaro partnered with some of India’s leading digital creators. Through exclusive previews and original campaign content, the collaborations generated early excitement around the refreshed brand identity and campaign before its nationwide rollout. Supported by an integrated media strategy spanning television, digital, social media, influencer collaborations, retail and e-commerce platforms, the campaign aims to reach over 40 million* consumers across India over the next six months.
The campaign marks a significant new chapter for Figaro as it continues to strengthen its multipurpose proposition through engaging storytelling, deeper consumer connections and a refreshed brand identity designed for the next generation.
Link for the Brand Film
Instagram: https://www.instagram.com/reel/DaziJk7tJLm/?igsh=NThjZXpzc3E0M3Fj
YouTube: https://youtu.be/tGVMVYsDC1w
About Figaro
Established in 1919, Figaro is one of the world’s oldest olive oil brands and has been present in India for over 40 years. Part of Deoleo, the world’s leading olive oil company, Figaro offers a portfolio that includes Pure, Extra Virgin and Extra Light variants. Today, Figaro is among India’s leading olive oil brands and continues to build on a legacy of quality, purity and trust.
About Deoleo
Deoleo is the world’s number one olive oil company, present in 68+ countries across five continents. It operates factories in Spain and Italy and has commercial offices in 12 countries. Deoleo’s portfolio includes 29 brands spanning oils, olives, sauces, and vinegars, including world-leading brands such as Bertolli (the global leader) and Carapelli, as well as Spanish brands Carbonell, Maestros de Hojiblanca, and Koipe. For more information about Deoleo, please visit www.deoleo.com
About Deoleo India
Deoleo India is a subsidiary of Deoleo, the world’s number one olive oil company, present in 68 countries across five continents. In India, the company markets and distributes Figaro, one of the country’s most established olive oil brands, with a legacy of over 40 years. With a presence across general trade, modern retail, institutional channels, and e-commerce platforms, Deoleo India operates in alignment with Deoleo’s global sourcing and quality standards. Figaro olive oil is produced in Spain and repackaged in India under stringent quality control systems, reinforcing the brand’s commitment to purity and consistency. For more information, please visit www.deoleo.com
