Fixderma Diversifies Portfolio, forays into a new category.

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Fixderma Diversifies Portfolio, forays into a new category
Fixderma Diversifies Portfolio, forays into a new category

05th September 2023, National: Fixderma, one of the leading dermaceutical brands providing skincare solutions has extended their kids skincare category with the launch of the all-new Shadow Roll on For Kids SPF 50. This addition marks Fixderma’s commitment to providing comprehensive skincare solutions for all while ensuring dermatologist recommended sun protection for kid’s gentle skin. 

The Campaign showcases the exciting range catering to kids comes as a response to the growing demand for skincare that fulfills the gap in the market for SPF formulations to protect the delicate skin of kids from sun damage, tanning and allergies while playing out or swimming.  

Shaily Mehrotra, CEO and Founder of Fixderma, expressed her enthusiasm for the new collection, stating, “At Fixderma, we understand the importance of protecting the children’s skin from harmful sun rays. Our Shadow Roll on For Kids SPF 50 is a testament to our commitment to provide the best skincare solutions for every age group and skin type. We have carefully crafted this collection to make sun protection not only effective but also fun for kids. With this addition to our product lineup, we aim to promote healthy and happy outdoor experiences for children.”

The Kids Roll-On Sunscreen Collection comes in an easy to carry roll on packaging making sunscreen application and reapplication easy for kids and the parents. The convenient roll-on design allows for easy, mess-free coverage, ensuring even application on the face and body. The sunscreen ensures a broad-spectrum SPF protection, is mess-free and come with a water-resistant formula. 

The product is Dermatologist-tested which helps parents to have peace of mind knowing that their children are protected from the sun’s harmful effects without any side effects on skin or any stinging in eyes while enjoying their time outdoors.