Flipkart is connecting 5000+ offline brand stores on its platform


Flipkart gears up for the forthcoming festive season and its flagship sale – Big Billion Days, the e-commerce enterprise is associating 5,000+ offline branded retail stores from around 300 cities all around the country on its outlet.

This comprises of small and vast layout brand stores offering products from fashion, big appliances, mobiles and customer electronics as part of this project.

Steered in 2020, when the pandemic affected these retail stores, this programme enables offline merchants to pull Flipkart’s technique and buyer reach to help stores expand their enterprise through technical assistance.

Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group said that at Flipkart, their priority lies in developing a significant ecosystem of partners that can obtain the privileges of e-commerce, particularly during the festive season.

They feel very proud to facilitate Pan-India customer market approach for around 5,000 branded retail stores, which allows them to take up opportunities run by the best technology.

They look ahead to gauging this programme over the next few months and making products from branded retail partners that may be accessible to a much bigger audience all over India.

This holds significance for many local brands that will be able to showcase their preference and products to thousands of consumers beyond their regional catchment area and expand their reach during a vital festive season.

Flipkart’s programme has confirmed very promising progress this preceding year, which has led to the addition of the 3 different categories, big appliances, mobiles, and customer electronics.

This drive covers both metros and T2+ regions, deciphering the wants of both customers and brands. Some of these contain branded retail chains such as Poorvika in the Southern region and CMM Arena in the state of Goa.

The programme deals with the metro consumers‘ needs for faster delivery of the latest products and also facilitates aspirational buyers in Tier 2+ regions to get a permit to a much vaster and latest branded preference.

Uvaraj Natarajan, founder, and CEO, Poorvika said that this partnership will help consumers to conveniently access all products accessible at a Poorvika retail store, on Flipkart.

They believe that their consumers will prosper enormously courtesy of technology integration.

Hari Kaul, general manager, CMM Arena, said that through its partnership with Flipkart, the retailer strives to expand its digital presence and engage with consumers across an enormous geographical reach.

This will stimulate a new phase of development for CMM Arena as they grow their reach across the length and breadth of Goa through Flipkart.

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