Godrej Consumer Products Limited allies with InMobi to enhance its online presence and escalate its marketing extensively. Godrej stood in Solidarity with the nation to overcome the plights of the COVID-19 pandemic which impacted the lives of millions of people.
Post-Covid19 Godrej recorded a change in the consumer behavior as they were looking out to video content services on their devices in their preferred vernaculars. The company took this information as an opportunity to increase its global presence by recognizing its target audience and servicing them with personalized content nationwide.
Therefore, GCPL created video content in different native languages to entice people speaking Hindi, Marathi, Gujarati, Kannada, and Malayalam. These videos bagged around three times higher traffic. Post this company retargeted the effective exposed audience to appeal to them to finally purchase the product for further mobile services.
Godrej Consumer Products Limited is an Indian consumer product company headquartered in Mumbai, India. The company’s lines of products are soaps, hair colors, toiletries, and liquid detergents. Previously the consumer product line was a part of Godrej Soaps Limited and now is distinct into Godrej Consumer Products Limited after the scheme of demerger By the Honorable High Court of Judicature, Mumbai.
InMobi is an Indian company based on mobile advertising technology. Its service allows the brands, marketers, developers, and publishers to entice the target audience through mobile advertising. The company was founded in 2007 under the name mKhoj by Naveen Tiwari, Mohit Saxena, Amit Gupta, and Abhay Singhal. Further, in 2008, it diversified its business processes to mobile advertising and rebranded it as InMobi. It has 22 offices in 12 countries across 5 continents and employs approximately 1500 people.
The Vice President and Head at GCPL said “Over the past years, GCPL has progressively fused digital capabilities as to how it markets and engages with consumers. By integrating our first-party data and InMobi’s comprehensive proficiency in programmatic and consumer intelligence, we unbolted full-funnel efficiencies. Be it identifying target audiences, engaging them with personalized interaction on their primary devices, or capturing brand perception and preferences of category users, we have truly climbed our digital marketing objectives to success. Through this alliance with InMobi, we are creating stronger and more meaningful consumer connections. As a result, we have not only seen an uplift in sales and ROI but also observed a transformational change in the way connected devices are making an impact in this world today.”