Madison Digital Bags AVoD Mandate of Zee5


Madison Digital that works with prestigious blue-chip clients and is India’s Foremost Media agency has bagged the AVoD (Advertising-based Video on Demand) mandate of Zee5.

For ZEE5’s Brand building, the firm will manage media strategy, social media, and creative creation. To attain this aim, it will work to increase customer participation. The company’s digital presence, image, and trustworthiness will be prioritized by the brand, which will focus on developing innovative concepts.

Madison Media Group is India’s leading media agency, specializing in media planning and purchasing for major blue-chip clients such as Godrej, Titan, TVS, UBER, McDonald’s, Raymond, Viacom, and Blue Star.

With a staff of 375 media experts, it works from offices in Mumbai, Delhi, Bengaluru, and Kolkata in India, Colombo in Sri Lanka, and Dhaka in Bangladesh. Madison Media & OOH Group CEO Vikram Sakhuja leads the company in India. Recma, a global rating agency for media agencies, has regularly placed Madison Media as India’s second-largest media buying agency for the past six years.

Zee Entertainment Enterprises Limited (ZEEL), a worldwide Media and Entertainment powerhouse, is launched by ZEE5, India’s fastest growing ConTech brand. Originals, Indian and international movies and TV shows, news, music, kids’ entertainment, and gamification, as well as a variety of health and lifestyle material, are all available on the platform.

ZEE5 has several unique features, including 11 different navigational languages, content downloads, smooth video playback, and voice search.

There are more than 125,000 hours of On-Demand content and 90+ live TV channels available. With content in 12 languages including English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati, and Punjabi, the platform is one of India’s leading OTT channels, allowing regional material to reach its full potential.

 Commenting on the mandate, Vishal Chinchankar, CEO, Madison Digital & Madison Media Ultra stated: “ZEE5 has seen a huge amount of growth over the last few years. The brand has been coming up with impressive originals suited for the Indian market. We are extremely happy to associate with ZEE5 in growing the AVoD business for the brand.”

Rajiv Bakshi, chief operations officer – Revenue, Zee Entertainment Enterprises Limited, states “AVoD is a fast-growing OTT category and through strong AdTech and Martech stack, ZEE5 has paved the way for marketers and advertisers to communicate with viewers through creative and innovative ways. We look forward to a successful partnership with Madison to further communicate our success story, distinct product offerings and fuel our growth in India.

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