Gozoop bags the digital media mandate for Planet Smart City


Gozoop has bagged the social media and digital media mandate for Planet Smart City. Gozoop will oversee Planet Smart City’s social media communication, digital media strategy, and online reputation management as part of the mission. Here’s all you need to know about the mandate.

The company’s social media profiles will be managed by Gozoop. It will strive to enhance customer participation to achieve this goal. The brand will be concentrating on generating creative concepts to improve the company’s digital presence, image, and credibility.

Planet Smart City is a global leader in smart and affordable housing. It works to address the global housing need and collaborates with developers across the world to revitalize existing communities utilizing smart technology. It disseminates unique skills across the world while constantly responding to the demands of local cultures.

Planet Smart City was created in 2015 by Giovanni Savio and Susanna Marchionni, two Italian real estate professionals, and is led by Stefano Buono, a physicist, and entrepreneur. The company’s headquarters are in the United Kingdom, and it has offices in Brazil, India, and Italy.

Gozoop is India’s biggest independent provider of digital services and products, implementing digital marketing campaigns and maintaining social media presence for international businesses. In its research, R3 named Gozoop one of the top 40 most innovative social media firms in the globe.

Among the top-tier firms, it handles are Dell, Myntra, Mumbai Indians, Discovery, Asian Paints, Pepsico, and Facebook, to name a few. It was founded in 2010 by Ahmed Naqvi, Rohan Bhansali, and Dushyant Bhatia.

Their multidisciplinary worldwide teams and unique end-to-end control of the whole project – from concept to build and long-term community management – are the main differentiators. Planet Smart City designed and released the Planet App, a digital platform that provides access to high-value-added services and facilitates contact among people in Planet Smart City’s communities.

Ahmed Aftab Naqvi, CEO & Co-Founder of Gozoop, stated, “With an integrated mandate that includes creative digital, performance marketing, and online reputation management — we look forward to Breaking The Box for Planet Smart City.”

George Yaryura, CMO Planet Smart City group, said, Like-minded associations are important to us and Gozoop is a valued partner that offers the expertise we need to elevate our vision. We are enlightened to embark on this partnership with Gozoop and their digital-first approach.

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