Kinnect wins the digital media mandate for TVS Raider


Kinnect has bagged the digital media duties for the newly manufactured VS Raider by TVS. The agency has previously looked after the brand’s different productions like TVS Star City+, TVS Sport, and TVS Jupiter.

Kinnect is an integrated creative and media agency built for serving the digital marketing needs of companies. The agency focuses on making a real difference in terms of brand recognition, sales, and exposure. The top clients are Amazon, HDFC, Nokia, ASUS, Asian Paints, P&G, Eureka Forbes, Dream11, Converse, Everyuth Naturals, Maple, Intel, Himalaya Men, Indiabulls Group, IIFCO Tokio, Honda, and many more.

Kinnect has been awarded India Digital Agency of The Year and Independent Agency of The Year at the prestigious Campaign South Asia Agency of The Year Awards 2020. It has also bagged the Best Talent Development Program of The Year. The company was founded in 2011 and is headquartered in Mumbai, Maharashtra, India.

The firm specializes in Social Media Marketing, Online Advertising, Web and Application UI & Development, Search Engine Optimization, Digital Video Content, and Blogger and Influencer Marketing.

All of the brand’s social media campaigns will be managed and executed by the agency. Creative strategy and implementation, social media management, and online reputation management are all vital to its success. For the brand, the agency will also design and deliver performance-based media campaigns across all platforms.

Aniruddha Haldar, Senior Vice-President (Marketing), Commuters, Corporate Brand & Dealer Transformation at TVS Motor Company, stated, “TVS Raider is aimed at consumers who are digital natives and hence it will be a digital-first brand. We intend to construct a strong connection with our customers leveraging digital and social platforms. Kinnect will champion this effort with their deep skill of the medium and our brand. TVS Raider is redefining the benchmarks in terms of customer engagement and buzz and we are sure that the momentum will continue to grow.”

Chandni Shah, the COO at Kinnect has also commented on the mandate saying that TVS Motors and Kinnect have formed a special partnership over the last year. The agency wishes to develop and entice a customer journey that focuses on digital media points right from the point of interest to the ultimate purchase.

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