Lowe Lintas bags digital media mandate for Cleartrip


Cleartrip, an online travel firm, has enlisted the help of creative agency Lowe Lintas to handle its digital marketing needs. Cleartrip’s digital activities will be managed by the agency.

Cleartrip (formerly Cleartrip Travel Services Private Limited) is a multinational internet travel firm with offices in Mumbai and Dubai. The firm runs an online travel aggregator website for buying flight tickets and rail tickets, hotel rooms, and activities. It has a physical presence in India, the United Arab Emirates, Saudi Arabia, and Egypt.

MullenLowe Lintas Group’s creative agency in India is Lowe Lintas. Lowe Lintas, one of India’s major advertising agencies, has helped some of the country’s most well-known companies achieve remarkable success.

Lowe Lintas now handles the most brands among India’s Top 10 Most Trusted Brands. In addition, some Lowe Lintas-managed companies have gone on to become market leaders in their respective sectors.

The firm has expertise in Brand Strategy, Consumer Insight, Communication Planning, Creative development, multimedia campaign creation, and management and campaign measurement and ROI.

Three specialty departments are housed under dCell for strategic design consulting, LinConsult for strategic brand consultation, and LinProductions for video content.

The firm’s top clients are Axe, Axis Bank, Axis Finance, Berger, Britannia, CocaCola, Cornetto, Clinic Plus, DishTV, Hershey’s, Haldiram’s, ICICI Prudential, Kissan, Khadims, and IndiaGate to name a few.

Prahlad Krishnamurthi, chief business officer, Cleartrip, stated, “Our approach will not only be to build an innovative portfolio but one that is represented by a brand persona that is memorable and impactful.”

“We will be working closely with the Lowe Lintas team and expect that their strategic, innovative team and future-looking approach will contribute tremendously to further build Cleartrip’s brand and propel our growth. We look forward to a rewarding and long-lasting alliance,” added Krishnamurthi.

Commenting on the alliance, Sonali Khanna, the executive director, and brand head at Lowe Lintas, stated “The previous year and a half has really taught us the true sense of a ‘VUCA’ world. For impacted industries, like travel and tourism, to get back on track, we need to revise transformational strategies. Lowe Lintas is no stranger to develop creative ideas, and we’re delighted to form an alliance with Cleartrip to meet this challenge.”

Cleartrip will create, execute, and manage the agency’s entire digital verticals, which will include social media management, digital creative production, influencer management, and overall brand awareness. The cooperation will benefit both companies by improving ClearTrip’s consumer engagement and extending Lowe Lintas’ customer base.

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