Myntra sets in motion The Big Fashion Festival


Myntra has launched The Big Fashion Festival Sale starting from October 3 to October 10.

It is one of the most well-known fashion hotspots, offering some of the greatest customised fashion and apparel accessories.

The sale offers 50%-80% off on all the significant categories and the most popular brands for apparel. The best deals can be found on top brands including Levis, Roadster, and HRX. Besides this, Myntra offers a variety of benefits for first-time purchasers including a discount of Rs 999 and free shipping. Additionally, the users receive Myntra coupons.

The campaign is designed to offer the best deals to the existing customer base and reach out to a new prospective audience with the best offerings.

Myntra Insiders will get Early Access to the Sale beginning October 1. All other customers will be able to purchase from October 3 onwards. The best deals can be found in Watches and Wearables, Women Ethnic Wear, Women’s Western Wear, Men’s Casual wear, Beauty and Personal Care, and Sports Footwear.

A 10% extra discount on ICICI Debit and Credit Cards, as well as Kotak Mahindra Bank Debit and Credit Cards, is available as an added advantage for this deal. There’s also a “Play and Earn” feature that lets you play games and redeem stars for cool prizes.

“The campaign is set to unlock the biggest-ever celebrity involvement for Myntra across the media, especially social media. As part of it, more than 100 influential celebrities are set to drive awareness through pre-buzz and event days and highlight the fashion ranges, including occasion wear, among their fans and followers while harnessing the reach of Myntra Studio and other platforms. Myntra is aiming a 3-times jump in social media presence for the campaign over the previous episode of Fashion Festival held the previous year in October,” said Myntra.

A 15-second long digital content is streaming across different social media channels. The video shows the celebrities announcing the dates for the Myntra Sale.

Hrithik Roshan, Kiara Advani, Samantha Akkineni, Vijay Deverkonda, Dulquer Salmaan, Silambarasan, and Disha Patani are part of the marketing campaign.

It’s time to go crazy spending on early bargains and offers while wish-listing the goods you’ve been yearning for! They’ll be available at the Big Fashion Festival pretty shortly!

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