Mumbai, 26 October 2026: This Halloween, Flipkart Minutes has partnered with McCann India, part of Omnicom Advertising India to bring horror closer to home with a desi twist. Kicking off the campaign with a teaser full of nostalgia and chills, Flipkart Minutes has teamed up with the legendary Ramsay Brothers to introduce The Last Delivery, an upcoming horror mini-series designed exclusively for the platform’s 10-minute order-tracking window.
It began with an unusual sighting that had the internet looking twice: a chudail (a witch from Indian folklore) riding pillion with an unsuspecting Flipkart Minutes delivery agent. The video, which showed the agent going about his ride completely unaware of his mysterious co-passenger, sparked curiosity and speculation online.
While Halloween is steadily gaining popularity among younger Indians, it remains a relatively unfamiliar celebration for generations who did not grow up with it. The campaign draws on a more familiar cultural reference: the Ramsay Brothers, whose haunted havelis, chudails, grotesque creatures, gory visuals and sinister music defined horror for generations of Indian audiences. Bringing this legacy to a contemporary format, Flipkart Minutes’ collaboration with the Ramsay Brothers creates a horror experience that is familiar to most Indian households.
Each episode in the three-part miniseries runs 10 minutes, matching the length of the order-tracking window. Once customers place an order, they can watch it through the Play screen on the app, turning the otherwise passive wait for a delivery into an entertaining experience. Each episode will end with a cliffhanger that leaves viewers wanting more.
Order on Flipkart Minutes to watch ‘The Last Delivery’ from 25th October 2026.
