The sixth edition of its “India Ka Fashion Capital” campaign was launched by India’s homegrown e-commerce marketplace, Flipkart. The campaign’s main aim was too inspiring fashion-lovers across the country. The campaign is featuring famous Bollywood actors Ranbir Kapoor and Alia Bhatt. By inspiring them with their fashion quotient with the latest styles available on Flipkart. Flipkart Fashion invites the brand lovers, the trendsetters, and the spotlight stealers with the proposition of “Wear The Next” so that they can own their personal fashion choices while keeping up with transforming fashion trends
In this past year, the fashion industry in India has changed in many numbers of ways, since the needs of the consumer are continuously changing which results in a change in consumer behavior. A moment of “reckoning and rethinking” has been created by the past year for many consumers as they looked at their fashion requirements from a different point of view. The pandemic has forced the consumers to remain indoors, the pandemic has made drastic changes and has forced millions of customers to online which made them experience fashion through e-commerce. This is the same in metro cities and also in smaller regions and towns. Flipkart has established itself as the go-to fashion destination for consumers across the country. They have confirmed that every consumer has special something with their vast and inclusive selection. For consumers on its platform, it has consistently worked towards building aspiration and personalized journeys.
Vice President of Flipkart Fashion, Nishit Garg commented about the launch of IKFC 6.0 that today consumers have conscious of fashion, value-seeking, and aspire to own the latest celebrity fashion trends. By collaborating with the best in the industry they can address these needs meaningfully. For 8 weeks the campaign is live on television and digital platforms. Consumers can also expect a plethora of curated digital content, apart from 2 TVCs. Consumers can expect to see Ranbir and Alia in various engaging and interactive formats, from the short videos that point out the benefits of shopping on Flipkart fashion to a host of social media challenges. The brand ambassadors of Flipkart, Ranbir, and Alia is seen educating consumers about always being ahead in their style game by “Wearing The Next”.