Flipkart’s latest campaign targets youth, aspirational customers

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Flipkart always had a strong connection with its customers and has always focused on what their customers want with their new innovative ideas.

The latest campaign of Flipkart,’ India ka fashion capital’ featuring Ranbir Kapoor and Alia Bhatt, portrays Flipkart as a one-stop destination to shop for shoppers. The campaign mainly focuses on ethnic wear, cosmetics, home furnishing, and decor as well.

Flipkart is known for its complete lifestyle destination that targets aspirational customers who are looking for affordable and fashionable clothes or outfits be it ethnic or western wear for online purchases.

Close to the end of wedding season, the new campaign showcases influencer-inspired ethnic fashion along with home furnishing and decor and encourages customers to shop for all their needs- from clothing to cosmetics, from personal items to home furnishing & decor each and everything is available on this e-commerce platform.

This campaign is conceptualized in collaboration with McCann World group, the campaign, featuring Ranbir Kapoor and Alia Bhatt, portrays Flipkart as India’s Fashion Capital that is delivering on a wide range of all kinds of products from luxurious brands to affordable ones with top-notch quality and best delivery services.

“Flipkart has a strong understanding of what our customer needs, which has always helped us to provide them with best quality & best-in-class offerings from past many years. Today’s shoppers mostly prefer to live a fashionable lifestyle that is both accessible and value-driven. Our main motive is to establish Flipkart as a platform that is known for its lifestyle destination that will help you with various needs and appeals to a diversified and demographic across the country with this campaign.” said Mr. Naidu, director, and marketing, Flipkart.

The important aspect of this campaign is the brand is Flipkart’s fashion brand ambassadors, Ranbir Kapoor and Alia Bhatt their unique connection that will grab audience attention.

They have seen educating consumers about how to be fashionable & ahead in this fashion game.

Set on a college campus, this advertisement showcases Ranbir and Alia as college friends, highlighting their fun relationship with their quirky professor.

The campaign will last up to 14 weeks on digital platforms available with huge discounts on all brands. So what you are waiting for? Go grab your favorite items at steal deal prices. Happy shopping!

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