Jan 6, 2013: Research firms such as Edelwiss and Angel Broking have forecasted a good period for FMCG companies in third quarter of 2013. According to these firms, the reform measures announced by the government including cutting down of subsidies and allowing foreign retailers to India would work in favour of FMCG companies. The companies like Marico, ITC, Britannia etc. have been facing a lot of problems in the recent past and the problems faced by FMCG companies include rise in input costs. The average prices of agri commodities like Wheat and Sugar have gone up in recent past by 34.8 percent and 16.7 per cent respectively. This would mean high input cost for Biscuit companies like ITC and Britannia. The sector which is plagued by less growth in volume is all set to witness a steady growth in sales. The FMCG companies are all set to boost up their top line by 15.8 percent and bottom line by 11 per cent. One of the main reasons for growth would be the increase in demand from the rural market.