Mumbai, September 20, 2022: Fresh produce food-tech venture, Pluckk (A brand owned by Fruveggie Tech Pvt Ltd.) launched its first-ever digital brand film under its ‘Eat Good, Do Great’ campaign.
The 45 second film puts the spotlight on the correlation between Pluckk’s brand promise of providing high quality produce & a wide assortment range, and what today’s customers are actively looking for. Since being launched the brand film has garnered over 3.5 million views.
Commenting on the brand film, Karan Gonzalvez, Brand Head, Pluckk said “The launch of this film brings a layer of realism to the current campaign. This is our first step in creating an exciting experience for our customers. Pluckk aims to be the go-to destination for the highest quality of fresh produce, coupled with matching lifestyle needs by allowing one to shop by trends such as immunity, gut-health, low-carb & more.”
With Pluckk positioned as a one-stop differentiated brand in the Fruits & Veggies space, this campaign targets the urban, affluent Indian, that is looking for and willing to adopt brands that match their lifestyle needs.
Pluckk currently has crossed over 100K customers, works with a network of 500+ farmers & offers a range of 250+ products, across 20+ categories. The products and services of Pluckk are currently available to a wider set of consumers in key metro cities including Mumbai & Bangalore on its direct-to-consumer (D2C) platform as well as through leading ecommerce platforms like Amazon and Dunzo.
Through this campaign, the brand has been creating awareness across the nation.