FreshToHome launches ad campaign ‘Totally Fresh’ in multiple languages


The total unified online brand of fresh meat and fish e-commerce, FreshToHome, has launched its latest campaign named ‘Totally Fesh’. The ads will precisely cater to its product in different geographical areas where the brand has its presence. The ad has been launched in multiple languages.

Conceptualized by Piyush Pandey, chairman of Global Creative, Ogilvy, has conceptualized the ad. The films are devised specifically to push the customers to buy only fresh and chemical-free fish, meat, and other seafood online, and also engage with them during the Indian Premier League (IPL) matches.

Piyush Pandey said “As the name suggests, FreshToHome is all about fresh products. Out is done in such a way that it looks fresh and people can relate to it who share a healthy and fresh relationship. It was fun working on this project and I hope the audience will enjoy it too.”

As FreshToHome plans to expand its business to the newer markets, the campaign will have a total of 12 ads in seven regional languages Hindi, Marathi, Telugu, Bengali, Kannada, and Tamil. It has already released four ads in Tamil and Hindi.

The remaining ads will be launched during this year’s IPL season. The official IPL broadcaster, Star Sports, also broadcasts the matches in eight languages.

Every advertisement has its uniqueness. It has different casts and what makes it special is that none of the ads are dubbed from one language to another. The fresh content which it delivers to each target audience gives it a shape of more relevance and relatability.

FreshToHome, expanded its services earlier this month to Mohali, Chandigarh, and Panchkula after setting up their presence in Kerala, Bengaluru, Hyderabad, Tamil Nadu, Mumbai, Delhi, Pune, and Jaipur.

The idea to do this campaign in a strong cultural way where anything old is not considered by customers as relevant and not accepted cordially, informally pushes consumers to embrace a fresh way of buying fish and meat.

FreshToHome, with this campaign, strongly brings to life its chemical-free and fresh products acquired directly from farmers and fishermen.

The campaigns are done in such a way that it targets millennials and features their lives capturing the moments and essence relevant to them to deliver a message in a light-hearted way.

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