New Delhi, 4 August 2026: LML Realty has launched a new cinema advertising campaign in partnership with PVR INOX, taking its brand story to audiences across 81 screens in Gurugram and Faridabad. Designed to build awareness among entrepreneurs, manufacturers, investors and business leaders, the campaign marks a significant chapter in the company’s brand evolution while introducing its industrial infrastructure offerings to a wider audience.
At the heart of the campaign is a cinematic brand film that chronicles LML’s journey since 1972. Beginning with the iconic LML scooters that became a part of everyday Indian life, the film transitions into the company’s next phase as LML Realty, highlighting how the legacy has evolved from enabling mobility to creating infrastructure that powers India’s manufacturing ambitions.
The narrative culminates with LML Industrial Park at Jhirka Valley, the company’s flagship industrial development approved under the Haryana Government’s PADMA (Promoting Access and Development of MSME Advancement) Scheme. Through striking visuals, the film showcases the park’s integrated industrial ecosystem, designed to help MSMEs establish operations faster through modern infrastructure, policy-backed incentives and execution-ready facilities.
The campaign also highlights LML Realty’s recently launched Built-to-Suit Factory solution, which brings together land acquisition, factory construction, statutory approvals and infrastructure under a single contract with a defined delivery timeline. Businesses can choose to own their manufacturing facility or lease a ready-to-operate factory, offering greater flexibility to enterprises looking to scale operations efficiently.
In addition, the film spotlights the advantages available under the PADMA Scheme, including financial incentives, infrastructure support and policy benefits aimed at reducing entry barriers for MSMEs while accelerating industrial investment in Haryana.
Commenting on the campaign, Dr. Yogesh Bhatia, Managing Director & CEO, LML Realty, said:
“Every strong brand has a story, and ours spans more than five decades. While millions remember LML for its contribution to India’s mobility revolution, today we are building a new legacy by creating infrastructure that supports India’s manufacturing future. This campaign isn’t just about showcasing a project, it’s about communicating our evolution as a brand and our commitment to enabling MSMEs through integrated industrial ecosystems. Cinema offered us the perfect medium to tell this story in an immersive and emotionally engaging way.”
The campaign will run across premium PVR INOX properties in Gurugram and Faridabad, strategically targeting business owners, entrepreneurs, professionals and investors in key NCR markets. By choosing cinema as its communication platform, LML Realty aims to combine the emotional impact of storytelling with the reach of premium audiences, reinforcing its positioning as a next-generation industrial infrastructure developer.
The campaign comes as LML Realty expands its presence in North India following the announcement of its ₹250 crore investment in the 45-acre Jhirka Valley Industrial Park. The company has also outlined an ambitious vision to develop 100 industrial parks over the next decade, supporting India’s Make in India mission by building integrated industrial ecosystems that simplify manufacturing for MSMEs and contribute to long-term economic growth.
Campaign Video – https://youtu.be/0fsVn-s-Hb4?si=X-Ma1uZzsH3H6M8p
About LML Realty
LML Realty is an industrial economic ecosystem builder developing the infrastructure that enables Indian and global industry to compete at a world scale. Part of the LML Group, an institution established in 1972. LML Realty develops integrated industrial parks and delivers complete built-to-suit factories through its division, LML Contracts, from land through to final handover.
