National, 08, June,2026 – In a significant step forward for India’s evolving cinema landscape, PVR INOX Pictures has once again partnered with Khooni Monday and HorrorCon India as exclusive experience partners with the release of BACKROOMS through an immersive, interactive theatrical format, redefining a traditional screening into a fully experiential fan event.
Following the strong audience response to their earlier immersive horror screening of Hokum, they are now expanding the format into a larger, more refined experience designed for scale, repeatability, and deeper audience engagement.
Set to take place at PVR Select City Walk, Saket, on Wednesday, 10th June 2026, the special screening will transport audiences into the unsettling universe of BACKROOMS through a series of immersive installations, experiential activations, and fan engagement opportunities inspired directly by the movie’s eerie world. Designed for India’s rapidly growing horror fandom, the experience aims to extend the narrative beyond the screen.
Backrooms, backed by A24 Films, is one of the most anticipated YouTube-born horror properties globally. It blew the international box office records by capitalizing on the internet’s obsession with liminal space lore. Directed by 20-year-old Kane Parsons (creator of the viral YouTube Kane Pixels ARG), it has already surprised the industry by generating over $100 million globally during its opening week. By bringing in Kane, the film organically tapped into his massive, built-in audience that had racked up over 224 million views of YouTube’s “The Backrooms: Found Footage” across 22 videos, giving the project immediate, authentic fandom trust before it even hit theaters. Divay
Agarwal, founder of Khooni Monday, is already leading the way to green-light India’s very own YouTube-born cinema IPs.
As part of the collaboration, attendees will encounter a range of specially curated experiences, including a Hazmat Welcome Experience, where guests are greeted by a person dressed in the iconic yellow hazmat suit as seen in the movie. They experience entering a restricted containment zone, setting the tone for the evening from the moment they arrive. The venue will also feature a Half-Human Installation as a visual centrepiece, inspired by the imagery from the film, alongside an Abandoned Furniture Tower, recreating one of the most recognizable visual symbols, the impossible tower of old stacked furniture shown in the movie. The screening experience will include a plethora of interactive photo opportunities such as these and many social-first horror engagement zones curated especially for fans and creators.
Adding to the evening’s experience, Divay Agarwal will host an exclusive fan interaction and trailer discussion session, breaking down hidden details, theories, and narrative clues surrounding BACKROOMS while inviting audiences to share their own interpretations and fan theories.
Highlighting the growing demand for immersive and community-driven cinema experiences, Divay Agarwal, Founder and CEO of TMV/HorrorCon/Khooni Monday, said, “What’s been most interesting is how the film itself has been built and marketed. A24 Film’s focus has been on meeting audiences where they already are. The idea wasn’t to reach the audience, but to speak the language of communities that have been building the BACKROOMS enterprise for years on YouTube, TikTok and Reddit. That shift, from broadcasting to participating, is exactly what we’re bringing into the theatrical experience as well.
Horror has always worked best as a shared emotion, but cinema has largely kept it as an individual experience. With HOKUM, we proved that Indian audiences are ready for immersive horror inside cinemas. What we’re seeing now is a shift; audiences want to feel something together, in the moment. With Backrooms, we’re not experimenting anymore; we’re scaling that behavior into a format. The future of cinema, especially for genres like horror, lies in making the audience part of the experience, not just observers.”
Speaking about the collaboration, Vijit, Senior Film Marketer from PVR INOX Pictures, said, “The success of Hokum showed us that audiences are looking for more than just a screening; they’re looking for an experience. At PVR INOX Pictures, we continuously explore new ways to elevate the theatrical experience for our audiences. Through our collaboration with Khooni Monday and HorrorCon India for Backrooms, we are taking that insight forward to build a more immersive, scalable format that redefines how films can be consumed in theatres.”
The collaboration further reinforces the growing demand for creator-led entertainment and fandom-driven experiences among younger audiences. Through IPs such as HorrorCon India and Khooni Monday, TMV has been actively building India’s largest horror-focused IP ecosystem, bringing together fans, creators, filmmakers, and immersive experiences under one platform. Together, PVR INOX Pictures, HorrorCon India, and Khooni Monday aim to establish a new benchmark for experiential horror screenings and community-driven fan engagement in India.
About Khooni Monday
Khooni Monday, India’s Biggest Content IP in the “Horror” genre (10M+ followers as of May 2026) is a horror-focused content and community platform dedicated to celebrating horror storytelling, fandom culture, and immersive entertainment experiences in India. Through digital content, creator
collaborations, fan engagement formats, and experiential initiatives, Khooni Monday aims to build a thriving ecosystem for horror enthusiasts across online and offline platforms.
Link: https://www.youtube.com/@khoonimonday
About HorrorCon
India’s first major horror pop culture and Halloween festival IP, which has had 25000+ attendees and 2 Billion Digital Impressions in just 2 editions. It is also the first major festival that captures Halloween as a cultural phenomenon, bringing together fans, creators, filmmakers, artists, and horror communities through horror parades, cosplay communities, gaming, live experiences, and experiential storytelling and community-led engagement. The platform aims to expand the footprint of horror culture and fandom experiences in India.
Link: https://www.instagram.com/horrorconindia/
About PVR INOX Pictures
PVR INOX Pictures is the motion picture arm of PVR INOX Limited, the largest film exhibition company in India with 1,802 screens across 360 properties in 114 cities (India and Sri Lanka). PVR INOX PICTURES is the largest distributor of independent foreign language films in India and a prolific distributor of Indian films as well. Over 500+ Hollywood films (including 22+ Oscar-nominated films), 200+ Hindi films, and 100+ regional films across genres have been released under its banner since 2002. PVR INOX Pictures has an 85% share in the independent foreign film category.
