G.O.A.T Brand Labs acquires 90% stake in The Label Life


G.O.A.T Brand Labs has purchased a 90% share in The Label Life, a well-known women’s fashion and lifestyle brand modeled by Sussanne Khan, Malaika Arora, and Bipasha Basu, adding to their portfolio of leading D2C businesses across categories.

The Label Life, founded by Preeta Sukhtankar, Yashika Punjabi, and Sonam Shah, caters to the fashion and lifestyle needs of the 25-year-old professional woman. The label’s website, www.thelabellife.com, as well as leading portals like Myntra, Nykaa, Namshi (UAE), and a standalone store in Kolkata, are popular in India and the Middle East markets.

Since its inception six years ago, the brand has amassed a dedicated following of over 1.2 million customers and fans. G.O.A.T Brand Labs’ initial acquisition in the Women’s Western wear category is The Label Life.

 In this area, many brands are expected to be added. “The hottest spaces in e-commerce in India are women’s fashion and beauty, and we were eager to purchase a solid brand with significant development potential.” The Label Life is the ideal match, with its ambitious positioning, an incredible Style Editors team – Sussanne, Malaika, and Bipasha, stylish items, worldwide appeal, and a dedicated crew.

By growing abroad and releasing new product categories, we will exponentially scale the brand. By 2025, we want to make it one of the first D2C brands to reach $500 million in revenue!” says Rishi Vasudev, co-founder of G.O.A.T Brand Labs.

 Currently, the company sells items in the categories of clothes, accessories, footwear, and home. The goal is to expand these categories to include jewelry, beauty and personal care, and loungewear, among other things, to provide a complete range of lifestyle products.

“We have been part of a lovely journey with The Label Life for the last few years, mentoring and inspiring women across India to be their most style-forward selves – even though the pandemic,” Style Editors Sussanne, Malaika, and Bipasha said in a statement. Now, with the help of the G.O.A.T team, we can finally achieve what we’ve always wanted: a true ‘for women, by women’ success story.”

 “As the founding team, we’ve always believed that while we can grow businesses and understand style and desire, we want to collaborate with like-minded people who share our vision.” this can help the brand reach its full potential by adding size and strategic capability.” The Label Life’s development and aggressive growth goals have confirmed that GBL is the appropriate partner at the right moment.” – Sonam Shah, founding member.

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