Gaurav Sareen a new brand ambassador for Monkey Shoulder


Monkey Shoulder is a bartender’s favourite and a premium blended malt scotch for the next generation of whisky connoisseurs.

Gaurav, as the Monkey Shoulder ambassador in India, embodies the Monkey Shoulder attitude: youthful at heart, outgoing, fun, pleasant, sometimes stupid, always loveable, and willing to break the rules when it comes to upsetting the Whisky industry.

“I believe Monkey Shoulder’s success stems from their ability to reimagine a classic cocktail.”I, too, have always questioned the status quo, and I’m thrilled to be a part of this fantastic brand with our minds aligned in the correct direction,” Gaurav Sareen adds.

While other companies may give distillery tours, Monkey Shoulder offers Monkey Camps, an activity that is best appreciated when experienced, he says. “This year, we’re bringing our cheeky and humorous brand attitude to live boldly and distinctively,” said Payal Nijhawan, Head of Marketing at William Grant & Sons.

We’re pleased to see Gaurav take on the role of Monkey Shoulder brand ambassador as we strive to expand the brand’s reach.

We are optimistic that our New Chief Monkey Officer Gaurav will take Monkey Shoulder to new heights and deliver life-sized experiences uniquely and innovatively, thanks to his expertise and understanding.” Gaurav began his career in the hotel business and has a wealth of knowledge and expertise.

He began his career as a management trainee at Crowne Plaza Gurugram before being promoted to an assistant restaurant manager, where he was in charge of the Brazilian restaurant Wildfire and the 24-hour bar Connexions.

He then went on to work as the manager of Spectra, the Leela Ambience Gurugram’s premium, and award-winning multicuisine restaurant.

He earned wine certificates from the WSET (Level 3) and the Court of Master Sommeliers in addition to his profession.

He moved on to Tulleeho, a beverage training, and consultancy company, as a project manager for north, where he produced specialized training programs on beer, wine, and spirits appreciation.

He had a brief stint as the General Manager of PassCode hospitality before taking on the role of Brand Ambassador at Monkey Shoulder, where he was responsible for the operations of PCO, New Delhi’s foremost speakeasy-style cocktail bar (featured on the World’s 500 Best Bars list and 50 Best Discovery List in 2021), among other things.

Monkey Shoulder, according to Gaurav, is significantly ahead of the typical drinking curve, reducing whisky’s usual serious-oak-leather-cigar’ exclusivity and making it a younger, bolder, sexier drink.

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