The premium Japanese brand seeks to transform every Indian household’s kitchen space with their groundbreaking products for a healthier cooking experience. This Independence Day, they are offering a flat 47% discount on Big Basket on all their products.
India-wide release: The unprecedented times of the pandemic-induced lockdown have seen most Indians taking up cooking, either to brush up on the skill or simply due to restrictions on restaurants and eateries. At times like these, innovative kitchen products promising hassle-free cooking are a saving grace for novice (and otherwise) cooks. Japan’s no. 1 brand – their latest innovation in the cooking space offers three products – Premium Wrap, Frying Pan Foil, and Cooking Sheet. Asahi Kasei brings the Japanese method of storing, cooking and baking to Indian kitchens, becoming a principal food-related brand in the country.
Premium Wrap blocks moisture and odor, and helps keep food airtight – thus ensuring the food stays fresh for longer, being the perfect solution for leftover food. It also improves the efficiency of packing and storing food items at room temperature or in the refrigerator. The product is wrinkle-free, easy to pull off and wrap because it is made of PVDC (Polyvinylidene chloride) cling film. The Cooking Sheet allows one to bake treats without the inconvenience of grease, sticking, and compromising on the taste. Whereas the Frying Pan Foil is a must-have product in every household to enjoy healthy, oil-free, and guilt-free cooking. One side is silicone-coated to keep food from sticking to the foil and reducing oil intake. This, in turn, significantly cuts down calories, helping one be fit and healthy.
“With our eating habits changing at such a rapid rate over the last decade, having Asahi Kasei products in our homes is extremely convenient. When the seasons change, it’s easy to fall into bad eating habits. Asahi Kasei products can help make delicious and healthy dishes. The Cooking Sheet lets you bake without greasing, the Frying Pan Foil lets you cook oil-free and Premium Wrap lets you store food for longer,” says Luve Oberoi, Sr. Marketing Manager, Asahi Kasei India Pvt. Ltd. “While most of us have different cooking techniques, Asahi Kasei’s promise of oil-free and stress-free cooking can ensure a balanced lifestyle and a nutritional diet”.
Asahi Kasei, Japan’s No 1 Premium Wrap brand, first entered India in 2014 and has since slowly found its way into every Indian kitchen. Their products have been used in Japan for over 60 years, demonstrating their ease of use and quality. In 2020 they were awarded by Economics Times for an Industry leadership award for ‘Preferred Premium Kitchen Cooking and Food Preserving Sheets Brand.’
All Asahi Kasei’s products are now available in stores like Big Bazaar, Le Marche, Foodhall in Delhi NCR, Reliance stores, and many general trade stores in Mumbai, Pune, Bangalore, Kolkata, Hyderabad, Chennai, Kerala, Punjab and also online at Amazon, Flipkart, and Big Basket. They are also running an Independence Day flat 47% off discount on all their products on Big Basket.