The brand under Spencer’s Retail, Nature’s Basket, has launched its brand new consumer connect campaign titled #GetMatchReady. The campaign will be having three digital films which will be promoting same-day contactless delivery of wide ranges of snacks as well as ready-to-cook ingredients so fans can enjoy the match while tucking into treats that are delivered to their doorstep.
The campaign is moving on in a highly interesting manner. The first 60 seconds digital video showcases Jatin Sapru, who is the Indian TV sports journalist, broadcaster, television host, and cricket commentator, who is ready to watch a cricket match with his wife and resorts to Nature’s Basket as his snacking partner for this cricket season. Of course, during this cricket season, this is one of the best initiative Nature’s basket could take as a part of their promotional activities to get a wider reach.
The video was conceptualized by the in-house team, which highlights how good food could help in enhancing the match viewing experience. The video also encourages consumers to stay home, stay safe without having to miss out on any of the enjoyment. The campaign aims at creating excitement as well as enthusiasm among consumers by asking if the customers are ready for the match and hence the campaign #GetMatchReady. Amid the pandemic, this cricket season brings a way for people to enjoy themselves sitting in the safety of their homes. This is also one of the focus points which one could see in the video of the campaign as well. The concept of the campaign will surely influence all cricket lovers a lot.
Speaking about the campaign, Devendra Chawla, chief executive officer, Nature’s Basket, and Spencer’s Retail, stated that, the cricket season brings with it a lot of enthusiasm, hope, and the spirit of celebration for all the families across the nation in this difficult time. As per the reports, with these films, Nature’s Basket wants to encourage families to spend more time together without having to worry about shopping for food or cooking. They also wanted to be a part of the celebration going on by staying true to their promise of delivering groceries the same day with the utmost care.