Glance, the world’s leading lock screen-based content discovery platform and owner of Roposo, has announced the acquisition of Shop101, a full-stack e-commerce platform. Glance and Roposo will get end-to-end capacity for launching celebrity and influencer-led LIVE commerce as part of their plan to change the mobile buying experience for customers around the world.
Glance and Roposo will have access to a market-leading e-commerce technology platform, a sophisticated supply chain infrastructure, and the talent base needed to establish a celebrity and influencer-driven commerce network with Shop101. This would also benefit Shop101’s suppliers, who will be able to build their companies by using Glance’s 125 million+ daily active consumers.
Shop101, created in 2015 by Abhinav Jain, Aditya Gupta, and Kalpak Chhajed, is a full-stack e-commerce platform that connects a network of 10 million resellers and 10,000 supplier partners to serve clients in over 2000 locations across India. Vy Capital, Stellaris Venture Partners, Unilever Ventures, and Kalaari Capital are among the investors in the company, which employs roughly 300 people.
As buyers strive for the next level of the purchase experience, celebrity and influencer-led LIVE commerce is being hailed as the future of e-commerce around the world. Unlike traditional e-commerce, which focuses on efficiency, a wider selection, and convenience, this new form of interactive and influencer-driven commerce incorporates a recommendation tool, community, and entertainment to add delightful elements of serendipity and discovery to the overall shopping experience.
It also aims to replicate the excitement of physical shopping on digital platforms, allowing customers to connect with brand ambassadors and place real-time orders.
In China, this approach has been a big success, accounting for more than 20% of total e-commerce sales. Even though it is still in its infancy in India, the total addressable market for LIVE and Interactive Commerce is estimated to exceed $40 billion by 2025.
Glance has the potential to be one of India’s largest video-first, LIVE, social, and interactive commerce platforms, according to a recent analysis by prominent management and strategy consulting firm Zinnov.
Glance, which is backed by Google and Mithril Capital, has positioned itself as the world’s largest LIVE lock screen platform in just two years. With the Glance program installed on 300 million smartphones and over 125 million daily active users, it has risen to become one of the top ten global consumer platforms. Roposo, which has over 100 million downloads, is a good example.