Go fish entertainment bags the marketing mandate for Radico Khaitan


Radico Khaitan has given Go Fish Entertainment a one-of-a-kind Entertainment Marketing Mandate.

Go Fish has already worked with Radico Khaitan on celebrity engagement, entertainment marketing strategy, and content creation for some of its main products, including Magic Moments Vodka, 8PM Whisky, and Morpheus Brandy.

Radico Khaitan has always been at the forefront of adopting new media of advertising and marketing to consistently engage with its consumers,” stated Amar Sinha, COO of Radico Khaitan. This collaboration with Go Fish Entertainment reinforces our dedication to our viewers. We are among the first few brands, if now not the first, to partner with an Entertainment Marketing enterprise like Go Fish-which has been a stalwart in the industry-to manage the full spectrum of our Entertainment advertising and marketing needs.

Go Fish’s method to harnessing a range of sides of amusement marketing, from celebrity engagements to strategic collaborations and amusement media, has helped us connect higher with our consumers.”

Go Fish is also working on projects with Bollywood star Tiger Shroff as a brand ambassador for 8PM Premium Black (Music CDs), actors Kartik Aryan and Jaqueline Fernandez as brand ambassadors for Magic Moments Music Studio, Niddhi Agerwal as a brand influencer for Morpheus – Dare To Dream, Vicky Kaushal for Havells Male Grooming, Shraddha Kapoor for Havells Female Grooming.

Go Fish created and implemented the first marketing campaign for Z-POP Dream, an international K-pop influenced brand, in India.

Sinha similarly added: “.Go Fish Entertainment has already collaborated with us on some of our most successful company projects, and we are pleased to welcome them as our official entertainment marketing agency.”

Go Fish has been assisting businesses in managing the complexities of entertainment marketing for over 16 years. We are proud to win this Entertainment advertising mandate for an iconic manufacturer like Radico. We’ve already labored with the brand for a few years and are assured that with this association, We will be able to give the brand’s interaction with its customers a new dimension,” Director of Go Fish Entertainment, Sajay Moolankodan.

Sajay similarly added: “We absolutely consider in the electricity of entertainment marketing and our goal in the coming years is to get the marketeer to begin thinking about ways to make their marketing more engaging to shoppers the use of enjoyment marketing and to reflect on consideration on amusement advertising as seriously.

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