Godrej Aer initiates TVC campaign ‘If bathrooms could talk’


Godrej aer, India’s major bathroom, car and home fragrance brand, launched a new TVC campaign, ‘if bathrooms could talk’ for Godrej aer power pocket, its amazing range of bathroom fragrances. The campaign stresses that if bathrooms could indeed talk, they would only ask for Godrej aer power pocket due to its grand fragrance that lasts up to 30 days. Aer power pocket guarantees a powerful and long-lasting scent, keeping the bathroom forever guest-ready.

Conceived by Creativeland Asia, the TVC is produced using advanced graphics and animation techniques and hence it’s a visual treat. It takes a look at the struggle of keeping bathrooms ‘guest-ready’ with peculiar elements while highlighting a conversation between objects in the bathroom, thereby establishing that the bathroom can talk. The conversation points out the fact that a clean bathroom reflects the values of the house. And when someone places a Godrej aer power pocket in the bathroom, the refreshing scent of the product lifts the spirits of the other items in the bathroom.

 Speaking about the new campaign, Somasree Bose Awasthi, Chief Marketing Officer, Godrej Consumer Products Limited (India), said that a guest-ready bathroom is a fragrant one. He said that when we have Godrej aer power pocket in the bathroom, that’s taken care of. Its power gel technology ensures that our bathroom smells great for up to 30 days. The new TVC emphasized these key features of Godrej aer power pocket with the help of smart VFX, making it more interesting for consumers to watch.

 Anu Joseph, Chief Creative Officer, Creativeland Asia, said that talking rooms’ are a wonderfully fertile creative canvas for Godrej aer. The film was insightful and single-minded, and at the same time, it was full of fun and quirk. Godrej aer power pocket is quite a disruptive product, and he thought the communication was just as fresh.

 Godrej aer power pocket marks a unique range of fragrances that keep bathrooms fresh for up to 30 days. The delightful fragrance options include Sea Breeze, Fresh Blossom, Berry Rush, Lavender Bloom, Floral Delight etc. Godrej aer power pockets cost INR 180 for a pack of 3 fragrance pockets and are available at general and modern trade stores near you. 

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