Godrej Expert Rich Crème, which is a different product category under the Godrej Consumer Product Limited has launched a new fashion range that comes out in three vibrant colors such as Molten Gold, Copper Brown and Cherry Red and currently made available in the markets of West Bengal.
The new range was launched at the time of the festive season in Bengal and as part of promoting the new range, the company has launched a campaign along with a new commercial and features Bengali Actress Nusrat Jahan. The company decided to introduce the new range at the beginning of the festivals and the products are specially launched in West Bengal.
The concept of the campaign was designed by Creativeland Asia and the commercial starts by showing Actress Nusrat Jahan and her friend, where both are getting ready to attend a party and her friend chooses her outfit for the party but Nusrat refuses by claiming that it is common and she recommends to her friend to use Godrej Expert Fashion Range to get a stunning look and to stand out of the crowd.
Through the commercial Nusrat highlights how coloring the hair using this new range can be done easily at home and also get a stunning look in less time. The main feature of this new range is that it has no Ammonia formulation and is combined with the goodness of Aloe Vera that helps in giving shininess and softness to the hair. The new range of products is available at the price of INR.40.
The chief executive officer of India and SAARC of Godrej Consumer Products, Sunil Kataria stated that through the launch of the new commercial the company tries to convey to the customers how the Godrej Expert Rich Crème new range will be helpful to the customers in doing their hair makeover this festive season without much effort at home.
The company also states that the new range is experimental, fashionable and also something different from the existing shades and through the introduction of the new range of product the brand is creating products according to the needs of the customers and the trends followed by them while combing a youthful look and through the launch of the new range the brand aims to give customers a product that is of high quality and also nourishes the hair.