The film begins with a traditional setup. Viewers witness two families, one of the to-be groom and the other of the to-be bride, celebrating and congratulating each other on fixing the wedding and the wedding dates.
Upon hearing this the groom and the bride rush to the nearest Godrej Interior store. Both families reach the same place and ask the couple as to why they are buying furniture now when the wedding is soon.
The couple responds, the wedding might be later but this sale is right now, indicating that the sale is everything we need now.
The 20-second film demonstrates how quick, quirky, fun, and relatable ads always grab the attention of viewers.
The film was conceptualized by SoCheers and has been effectively communicating how Godrej is looking forward to giving us the best.
The TVC ad will be broadcasted on the Print platform, digital platform, and social media platforms such as Facebook, Twitter, Youtube, and more.
The ad will also be dubbed in Tamil and Telugu versions to appeal to its South Indian users.
The reality is that Godrej has got us all hooked and excited for the latest sale and offers. Subodh Mehta, senior vice president of Godrej Interio has said that this festive season, Godrej is inspiring consumers to make a space for them in their lives.
The film or ad which is the first of its kind tries to enlighten consumers by showcasing the festive offerings in a light-hearted yet relatable manner.
He further adds that the campaign although short has effective communication with its consumers and promises an uninterrupted and impactful experience.
Godrej Interio promises that color will be added to their lives not just because of Navaratri but also due to the embankment of the sale in all our lives.
Jitendra Hirawat, head of SoCheers Films, added, “Short videos call for quick communication with a significant impact. This is where creativity thrives. With this campaign for Godrej Interio, we have been able to hit that perfect sweet spot between a relatable story (content) which will attract the audience, while subtly conveying the key campaign message as well.”