Grofers’ #HeroesRaiseHeroes campaign: A tribute to mothers of COVID warriors

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A mother puts forth precious sacrifices and attempts to ensure her children get all the happiness she needs for them. Regardless of how involved she is, a mother’s heart is constantly worried about her kid, and there is immense consideration covered up even in her slightest signal.

Honouring the moms from all over the country, online grocery retailer Grofers has launched a digital campaign – #HeroesRaiseHeroes. The mission targets commending the genuine commitment and strength of moms of all frontline champions. The film is a festival, and it salutes those brave spirits who keep on motivating millions with their endeavours on these critical occasions. It likewise features the solid upbringing of mothers who, to be sure, empowered these fighters to help and support the country during this pandemic.

Grofers is an Indian online grocery delivery service based out of Gurugram. It is a low-cost online general store that permits customers to order items across different categories like essential food items, vegetables, beauty and wellbeing, family care, baby products and a lot more. Grofers is driving the charge in changing India’s huge, unorganized grocery market through front line innovation, technology and advancement.

Their central goal is to make the consumers healthy and help them settle on better decisions when purchasing items. They make a wide scope of top-notch grocery and family items open, reasonable, and accessible right at customer’s doorsteps.

#HeroesRaiseHeroes is currently live across all online media channels of the organization including, YouTube, Twitter, Facebook, and Instagram. Grofers has been focused on the welfare of people, persistently developing to stay up with the evolving situation. Grofers has additionally invested in offering essential help and serving the families deprived during the second wave of the pandemic.

The organization has declared an immunization drive for every employee and their family and the contractual labour force. The organization will repay the inoculation cost for the individuals who will manage the antibody through their own arrangements.

The organization has expanded fixed compensations and medical benefits among many support policies, including hospitalization and clinical cost for employees testing COVID-19 positive. Moreover, Grofers and their shareholders have also donated 3 crores to Zomato Feeding India. This resembled an exertion of stretching out help to the reason and asking networks to do the same.

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