GroupM India has announced its partnership to support a new era of modern marketing. The strategic partnership will focus on providing clients with both efficiency and effectiveness across the pillars of the digital marketing ecosystem – reaching Bharat’s uncharted audience and giving brands access to the exploding universe of short video formats. It will also translate into a suite of innovative products jointly created by GroupM and ShareChat.
Prasanth Kumar, CEO, of GroupM South Asia, said, “At GroupM, we have embraced digital disruption and inculcated digital as one of the core cornerstones of change management. The challenges presented by digital transformation have contributed immensely to our learning and introduced us to newer consumer habits, enabling us to add value to our clients by offering tailored marketing solutions. We see our partnership with ShareChat going a long way to benefit our clients as it effectively connects with the large population of the country.”
Ajit Varghese, Chief Commercial Officer of ShareChat and Moj said, “Today’s consumer ecosystem is constantly evolving, however, the majority of marketing spend continues to be parked for proven platforms. It is time for the marketing and advertising fraternity to realize the urgent need to adapt to this rapid change. We are delighted to partner with GroupM in offering ShareChat expertise to enable brands to reach Bharat and Gen Z consumers effectively and at scale.”
The partnership will look forward to effectively complementing and providing deeper engagement with GroupM India’s clientele through ShareChat’s diverse ecosystem, enabling seamless integration of content into commerce and insights into Bharat’s consumption, behavior and digital journey. In addition, advertisers and brands will also be able to experience the convenience of a self-service platform.
Through ShareChat, GroupM India clients gain access to a growing network of influencers and creators. In doing so, we provide brands with unrivaled scope to create and promote content and drive brand engagement across digital platforms.