India, 09 June 2026: Haier, the world’s No.1 global major appliances brand for 17 consecutive years, proudly continues its association with Roland-Garros as the Official Partner of the prestigious Grand Slam tournament. Reinforcing its Sport-O-Tainment strategy to engage consumers through sport-led experiences, Haier India has partnered with Sony LIV to bring Roland-Garros 2026 to audiences across Connected TVs, enabling tennis fans to enjoy an immersive viewing experience from the comfort of their homes.
As one of the world’s most prestigious tennis tournaments, Roland-Garros represents the perfect convergence of sporting excellence, innovation, and lifestyle. Through this partnership, Haier continues to strengthen its global brand presence while showcasing how connected, people-centric technologies elevate everyday living through intuitive and meaningful experiences. Guided by its global philosophy, ‘Play with the Number Ones’, Haier has built a strong international sports partnership portfolio spanning some of the world’s most celebrated tennis events, including the Australian Open, Mutua Madrid Open, Rolex Paris Masters, and Nitto ATP Finals.
Commenting on the partnership, Mr. NS Satish, CEO, Haier Appliances India, said, “ We are delighted to continue our association with Roland-Garros, a tournament that reflects the values of excellence, precision, and innovation that are at the core of Haier’s brand philosophy. Our partnership with Sony LIV further strengthens our commitment to connecting with premium and digitally savvy consumers through meaningful sporting experiences. As consumers increasingly seek more immersive entertainment experiences at home, this collaboration allows us to bring the excitement of world-class tennis closer to them while reinforcing Haier’s position as a brand that seamlessly blends innovation, technology, and lifestyle.”
Over the years, Haier has strategically strengthened its unique Sport-O-Tainment marketing approach by forging partnerships with some of the world’s most celebrated sporting properties. These include the TATA IPL, ICC Men’s Cricket World Cup, Champions Trophy, Roland-Garros 2023 and 2024, ATP, US Open, French Open, and Wimbledon. Through these associations, Haier continues to connect with millions of passionate sports fans globally while building deeper consumer engagement and reinforcing its premium brand credentials across markets.
ABOUT HAIER INDIA
Established in 2003 in India, Haier Appliances India Private Limited (Haier India), is a subsidiary of Haier Singapore Investment Holding Pte. Ltd. which is the world’s leading provider of solutions for a better life. Headquartered in Greater Noida, Haier India is one of the leading brands in home appliances & consumer electronics in the country and the World’s Number 1 Brand in major appliances for 17 consecutive years. Driven by the brand purpose of ‘More Creation, More Possibilities’, Haier India is committed to bringing the best-in-segment products for customers, in line with its ‘Make in India’ and ‘Make for India’ philosophy. With almost two decades of expertise in product innovation, Haier has a vast distribution network across the country along with two state-of-the-art manufacturing facilities in Pune and Greater Noida. Backed by superior technology and customer centricity, the product portfolio ranges from refrigerators, air conditioners, washing machines, LED TVs, water heaters, deep freezers, and microwave ovens to kitchen appliances, with a special focus on Indian consumer demands.
ABOUT HAIER GROUP
Founded in 1984, Haier Group is a leading global provider of better life and digital transformation solutions. Based on the purpose of “More Creation, More Possibilities”, we are committed to co-create infinite possibilities for a better life with users, and to co-create infinite possibilities for industrial development with the ecosystem partners.
We’ve always been user centered, adhered to original technology and built a landscape of two pillars, Smart Living and Industrial Internet. We have built 10 R&D centers, 71 research institutes, 35 industrial parks, 143 manufacturing centers and a sales network of 230,000 nodes around the world. We are the world’s only IoT Ecosystem Brand that has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for 5 consecutive years. We also retain the top position in Euromonitor’s Global Major Appliances Brand for 17 consecutive years.
We have four listed companies, and our subsidiary Haier Smart Home is named among the Fortune’s Global 500 and World’s Most Admired Companies. Haier Smart Home was listed on Shanghai Stock Exchange A-share in 1993, CEINEX D-share in Frankfurt in 2018 and Hong Kong Stock Exchange H-share in 2020, is the only company that has achieved an “A+D+H” portfolio in global capital market. We have several global premium brands such as Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA and Candy, etc., to continuously create the best experience for our users.
We believe: More collaboration will happen when more boundaries are broken, and more valuable relationships are established. Only then will the future of the world be filled with infinite wonderful possibilities.
