The video was shared on the brand’s Instagram handle, and over a period of 5 days, it garnered 1 million views
New Delhi, 28th September’ 2023: Happinetz India, a parental control filter box launched a campaign #BachonKaApnaRasta. Launched in September, the peak exam time in India, objective of the #BachonKaApnaRasta campaign was to remind parents that children, no matter what, always find their way.
Within minutes of the video going live, other influencers joined the conversation, talking about how the message was on point, positive, and a powerful way of broadening how parents look at their child’s academic performance. The video turned into a User Generated Content (UGC) Drive where the copy, “Har bacha apne aap mein smart hota hai. Tell us what’s that thing your child is super smart at?” got some hilarious responses from parents. Some adults too reminisced on how they had been super smart as children, which didn’t involve only academics. The video was shared on the brand’s Instagram handle, and over a period of 5 days, it garnered 1 million views
Richa Singh, CEO and co-founder of Happinetz, said, “The campaign is our way of reminding parents that bachon ka apna rasta hota hai, and just like we as parents provide them with the best so they can find their path, bachon ka apna WiFi bhi hona chahiye. And we hope Happinetz can become that children’s WiFi that believes in guidance over surveillance when it comes to a child’s internet access.”
#BachonKaApnaRasta is a timely reminder that while education is important, every child is smart and unique in their own way. And while guiding them through life is a parent’s duty, it is also important to provide them with a safe internet playground so they can discover things on their own too.
Campaign Link: https://www.instagram.com/p/Cxc1juutZOM/