Reckitt, a leading global consumer health and hygiene company, observes its entry into the drain cleaning type in India with Harpic Drain Xpert. This product provides a convenient and effective solution to its consumers to keep the bathroom and kitchen drainpipes clean by preventing clogging circumstances.
Harpic found that over 57% of households face drain blockages at least once a month and finds it difficult to have an effective solution. This leads consumers to use generic products and solutions that do not work effectively, leaving the user miserable. Harpic Drain Xpert aims to solve this problem and meet the needs of potentially over 100mn Harpic Households.
With the announcement, Saurabh Jain, Regional Marketing Director of South Asia – Hygiene, Reckitt said that Harpic has focused on elevating toilet and bathroom hygiene for consumers while enabling the customers with easy-to-use solutions and improved sanitation. He also says that with Harpic Drain Xpert, they are venturing into drains in the kitchen and washing areas at home. This product is designed to help consumers save time and resources during a clogging emergency, the experience of which is often unpleasant and quite stressful and will focus their efforts on category creation by educating consumers on product usage and making their product easily available.
The most typical causes of drain clogs are – leftover foods, solidified fats, and hair stuck in the drains. Harpic Drain Xpert’s unique powder formula clears blockages much more effectively, clearing the tough blockages within 30 mins and helping remove clogs without damaging pipes or fittings, and removing foul odor.
Drains are a crucial part of a well-structured system in a home, tackling the fluid and sewage movements that often go unnoticed until they stop working. Like any other essential system in the house, drains also need regular care to avoid damage over time. Analyses suggest consumers should often clean their drains to clear blockages.
With proper tools and effective cleaning control, Harpic Drain Xpert offers consumers the choice of not having to worry about any troubles in their drainpipes. The product is available in a one-time use sachet of 50 gm for INR 25 and a pack of eight sachets for Rs. 200 at all retail outlets and e-commerce platforms.
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