HDFC Life launches ‘PromiseWalaDabba’ Campaign

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The COVID-19 pandemic has badly affected the livelihood of many communities, including Mumbai, which is a community of 5000 workers, that delivers hot lunches from homes and restaurants to people at work in India, especially in Mumbai. They are struggling now due to the vast shutdown.

In association with Ketto India, the HDFC life has initiated a nationwide crowdfunding campaign aiming to help the Dabbawalas of Mumbai to stand on their own feet again with a month’s ration supply delivered to their home, this camping is called #PromisewalaDabba. This campaign aims to empower this community before they can bounce back to their normal routine of delivering the lunch boxes across the city. This community has been out of the job for more than 6 months due to the COVID-19 pandemic and this made their life hard and they are facing a huge financial struggle. This community people said that they had to take a loan to run households during the lockdown.

The #PromisewalaDabba campaign aims to provide a combination of supplies in the form of a ‘Dabba’ will be delivered to the community, that includes essential supplies such as staple food ingredients, spices, and accompaniments, sanitizers and toiletries – everything their family needs to sustain in this time of crisis. The #PromisewalaDabba campaign has been flagged off with a visit to Wajawane, a village of Dabbawala Service founder Mahadu Havaji Bache, where HDFC Life donated the first batch of Dabbas to the community.

For the last 125 years, the Dabbawala community has stood true to its responsibility of timely delivery of lunch boxes to more than 2 lakh customers every day and this community has connected more than thousands of homes with thousands of worker chasing their dream. They never failed to deliver their word of a wholesome and homemade meal. For their true hard work and service, the HDFC life and Ketto have started to give back by helping them in hard times.

The HDFC life partners with Ketto launches a site https://ketto.org/dabbawala to raise funds for this campaign and anyone interested to contribute can visit this website and donate.

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