HDFC Life, the life insurance corporation, has brought out the significance of financial planning for children’s future, in its latest campaign. Every parent expects to fulfill the ambition of their child/children and to provide them with a comfortable future.
This campaign recognizes and honors the dedication of the parent toward their child’s ambition and hence has been named this campaign as ‘Har Sapne Ka Aadha Hissa’.
The film for this campaign features the talented Mrinal Kulkarni. The story revolves around a young girl named Mishi, with who ambition of becoming a pilot. Her mother shares the ambition, and she too becomes a part of it while Mishi works towards achieving her ambition, her mother simultaneously struggles both financially and emotionally to support her daughter facilitating her to become a pilot. HDFC Life Youngstar Udaan plan facilitates the mother to systematically plan for funding her daughter’s ambition of becoming a pilot.
A Child plan is formulated for the purpose of building a corpus that will fund a child’s education even in the absence of the parent. It is a safety net that makes sure that the child does not have to sacrifice his or her ambitions in case something were to happen to the parent.
HDFC Life Youngstar Udaan provides Maturity Benefit options to fit the key milestones of a child’s future like Academic, Career, and Aspiration. It offers unfailing pay-outs as well which can be easily purchased both online and offline.
Vishal Subharwal, Chief Marketing Officer, Head of Ecommerce & Digital Business of HDFC Life, says that Every parent wants their child to have the best of everything in life and to be able to fulfill their ambitions. They are a part of their child’s ambitions. Through this campaign, they have tried to show a mother’s commitment and her efforts to ensure that her daughter’s ambitions come true. With the help of HDFC Life Youngstar Udaan, she can fulfill the ambition of her child. He also says that one needs to start planning for their child’s future early and continue with the plan in a disciplined manner with regular payments and the efforts will pay off over the long term.