HDFC Life, one of India’s main life insurance groups, responsibly creates attention to the importance of life insurance in an individual’s life. during the last few years, the young millennial phase has been emerging as a fast-developing segment. spotting this opportunity, HDFC life has been driving brand affinity and need for life insurance thru the younger and responsible campaigns considering 2017.
HDFC life’s today’s younger and responsible ad campaign specializes in the tale of a newly-wed couple. they’re both discovering the joys and surprises of a newly married life. Together with many changes, there are also new responsibilities to be fulfilled and the couple takes step one towards pleasurable their duty towards every other by securing their future. The brand objectives are to inspire anyone to be responsible in the direction of their cherished ones and fulfil their dream of a comfortable destiny together.
Research suggests that younger millennials these days are responsible; believe in making plans for destiny and paintings difficult to gain their desires. They now not most effective opt for goal-oriented monetary making plans however additionally acknowledge the unpredictability of life and take appropriate steps to protect their loved ones’ destiny from uncertainties.
The HDFC life – life Freedom Index (LFI)*, 2021 take a look at revealed that life insurance saw a marked boom in product familiarity and desire in 2021. maintaining widespread living for the duration of surprising events through life insurance is the most essential driver of this trend. life insurance has also emerged as the answer to attaining a feeling of being financially comfortable even as also giving one the self-belief to fulfil their future financial needs and long-term dreams.
Talking about the campaign, Vishal Sabharwal – Head marketing, digital enterprise & E-commerce, HDFC life, stated, “The pandemic has reminded people of the significance of monetary safety. households and people need to be financially covered and through our campaign, we’ve got attempted to deliver this message. One desires to take up the duty early, even if it is thru a small step because it could move a long way in defensive the spouse and the circle of relatives in case of unforeseen circumstances”.
The advert campaign may be seen across digital and social structures, OTT, DTH, impact presence on information channels on tv and can be live for the next 4 weeks.