WhatsApp has announced a tie-up with the Indian government to facilitate vaccine slot bookings for people. Saving variety gives the users access to a chatbot which, in turn, lets them book a vaccination slot at a close-by location at a convenient time.
With the help of a chatbot, users can able to book a vaccination slot by sending a message, so entering the OTP on WhatsApp. WhatsApp is that the foremost recent brand to step in and permit users to book vaccine slots on its platform avoiding the COWIN portal altogether. Other brands that do so include Paytm, Airtel, PhonePe, Ixigo, Reliance MyJio, and HealthifyMe.
Additionally, some brands are running campaigns to encourage people to induce vaccinated. the foremost difference is that these campaigns target vaccine hesitancy i.e., fears and insecurities about the effectiveness and side effects of the vaccine. Whereas WhatsApp and type of other brands do – is making the tactic of booking a vaccine slot itself plenty easier.
Back when the government… had announced its vaccination drive, people complained that the portal (COWIN) wasn’t user-friendly. People found that they were unable to book a slot, or they will get a slot at a very secluded hospital. it’s a but ideal situation when people were advised to remain reception and not venture out during the second COVID wave to forestall the pandemic from spreading.
Talking about WhatsApp’s initiative, N Chandramouli, chief serviceman, Trust Research Advisory a brand intelligence and data insights company, says that if a non-public must learn to navigate a portal, like COWIN, it’s a precise affair. If brands give them an alternative to booking the vaccine slot, without having to navigate the COWIN interface, then the consumers will choose that option.
The vaccine booking service is that the foremost recent during an awful slew of services that WhatsApp has introduced this year. After a tussle with the govt.., WhatsApp introduced Payments earlier this year. WhatsApp Payments is additionally a service that allows users to send and receive money through the messaging app itself. Though payment platforms like Google Pay have a conversation option, WhatsApp became the primary messaging platform to also offer payments in India.