Hero MotoCorp partners with ADLOID to launch virtual showroom


Adloid is a deep technology-based company that mainly focuses on Augmented Reality has recently partnered with the Hero MotoCorp for launching a first of its kind augmented reality showroom. With their proprietary technology, the Adloid company has now enhanced their showroom features like hotspots, configurators, remote assistance and more etc.

This advanced technology would bring a revolution in the digital buying experience of the customers. Recently Tata Motors had also used this technology for their flagship products. The augmented reality showrooms would allow customers to explore and experience the Hero MotoCorp products from the comfort of their home. It comes with interactive hotspots and virtual sales assistance to greet their queries and concerns as they keep browsing.

Adloid has also introduced various other advanced features in this virtual showroom such as the Hero Product Configurator (HPC). This feature allows the customers to customize their products, value difference between variants and also allows to select from different colors available. It allows an interrupted, brick and mortar experience for the customers.

Vikas Malhotra, the Head of Business Solutions and Support of Hero MotoCorp said that “At Hero MotoCorp we always seek for smart partners to create a “digital buying journey” for our products. Our highly passionate team from Hero MotoCorp worked enormously to provide such a World-class solution for a “Virtual Showroom, Product Configurator and an Augmented Reality” experience for all our portfolio-based products. Speed and dedicated teamwork of our staff helped us in working on this project and also helped in releasing them within a short period of span. We eagerly look forward to work with such a team and wish them the very best”.

Prashant Sinha, the Co-Founder and Auto Lead of ADLOID commented that “We intend to give our customers the experience in a seamless and faster virtual showroom. This has enabled a realistic photo rendering of products in real time-space. This would bring 24*7 uninterrupted access through smartphones, tablets or with a web app”. To experience this the customer need not install an app or scan a QR code”.

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