IKEA is one of the world’s famous multichannel Swedish home furnishing retailer had recently announced the launch of the IKEA app on both iOS as well as Android. According to the company, the new app will provide an offer of 7,000 well-designed, economical, premium quality, and long-lasting home furnishing product. Along with this, they would also provide a wide variety of ideas and pursuits for each of your dream home.
From now on customers from Pune, Hyderabad, Mumbai, Ahmedabad, Surat, and Baroda can access, search and find suitable products with a simple click from their phones. This app comes up with some special features such as product recommendations, reviews from previous customers, ratings of each product, much easier browsing and searching experience. All the customers will be able to view all the latest offers and discount rates available for all the products provided.
Each user receives a personalized feed as per their search history, interest and purchase. This app also allows the customers to add the products of their choice to the shopping list or cart even while browsing through the products in the store without much difficulty. The app along with these facilities comes up with an in-built barcode which helps the customers to know more about each product in the store along with the information of the material and even gets to know about its dimensions.
Kavitha Rao, the Country Commercial Manager of IKEA company in India shared that “We are so happy to launch the IKEA app for our customers in India. From the bedroom, kitchen, dining to all other home decors requirements of each customer can be met at their convenience. We give priority to the health and safety of our customers and thus IKEA launched the new app at their fingertip to meet all their furniture needs from the comfort of their home. We are one step ahead in our mission to make every day better through e-commerce service”.
This launch is a part of IKEA’s omnichannel to connect with people from India. During this present situation, people have a wide variety of needs to be met as these days people have changed their homes to an office, school, playground etc., here home has different roles and all these can be made possible through the IKEA app. The first shop was opened in Hyderabad in August 2018 and the second one was opened in Mumbai, on the 18th of December 2020.