National, 15 January 2026: Hisense India, a global leader in consumer electronics and home appliances and Toshiba TV, a global leader in television technology have announced the Republic Day Sale 2026, scheduled to run for a limited period from January 16 onwards across Amazon and Flipkart. The sale brings discounts of up to 40% on select Hisense and Toshiba Smart TVs, along with easy EMI options, attractive coupon discounts of up to INR 5,000, and GST benefits. Designed with Indian households in mind, the offers aim to make advanced home entertainment more accessible across a wide range of screen sizes, from 32 inches to 100 inches.
The Hisense Smart TV lineup on offer includes models such as the U7Q, E75Q, and E6N, reflecting the brand’s focus on delivering advanced viewing and gaming capabilities across its portfolio. These televisions support 4K picture quality with Dolby Vision and Dolby Atmos, ensuring consistent visual clarity and immersive audio performance. Built with smooth motion processing and gaming-oriented performance, the lineup is designed to support immersive entertainment and responsive gameplay. Intuitive smart platforms with built-in voice assistance further enable seamless access to content for everyday viewing. The sale also includes models across categories, from other Smart 4K TVs to QLED and MiniLED ULED TVs.
A key differentiator of Hisense televisions is the VIDAA Smart Operating System, which supports 28 languages, including Hindi, and allows intuitive interaction through Google Assistant, Amazon Alexa, and VIDAA Voice. Hisense TVs are also backed by an 8-year software update guarantee, underscoring the brand’s focus on long-term performance, reliability, and continued feature enhancement.
The Toshiba Smart TV lineup available during the sale includes models such as the M450RP, M550NP, and C350NP. Powered by the REGZA Engine ZR Technology, these televisions are engineered to optimise picture performance across brightness, contrast, and clarity. Select models feature QLED technology and support Dolby Vision and Dolby Atmos, delivering a balanced and cinematic home viewing experience across a wide range of content formats.
Commenting on the announcement, Mr. Pankaj Rana, CEO, Hisense India, said, “At Hisense India, our focus is on delivering world-class global technology to Indian consumers in a way that is dependable, future-ready, and accessible. We continue to invest in advanced features and product innovation to create meaningful viewing experiences that align with the evolving expectations of consumers. Smart TVs today play an essential role in modern homes, supporting entertainment, learning, and connectivity. The Republic Day Sale, in partnership with Amazon and Flipkart, reflects our commitment to making these advanced capabilities more widely available and delivering cutting-edge home entertainment technology to households across the country.”
With a strong presence across leading e-commerce platforms, Hisense India continues to expand its footprint across metros as well as Tier 2 and Tier 3 markets, reinforcing its focus on innovation-led, value-driven Smart TV solutions nationwide.
Globally, Hisense holds the No. 1 position in the 100-inch TV category (Source: Omdia 2023–24) and is the originator of RGB MiniLED technology, continuing to lead next-generation MiniLED innovation. In India, the company has established a strong omnichannel presence, with availability across leading e-commerce platforms such as Amazon and Flipkart, alongside an expanding online and offline footprint through key retail partners nationwide.
