With a growing awareness and consciousness about health among people, especially after the pandemic, a stress-free and healthy lifestyle is now a priority, and people are proactively taking steps towards it. There is a lot of information, advice, and products and services today to cater to these consumer needs. But, making the right choice is becoming difficult, and as such, is a cause of further stress for many.
India’s leading D2C Vitamin and Mineral Supplements brand HK Vitals is now attempting to simplify that narrative. It is working on championing a holistic approach to health and recognising the significance of internal wellbeing as a key factor for a stress-free, healthy life. HK Vital’s large-scale campaign is based on the insight that happy people are healthy, and vice versa.
It has launched its first brand campaign championing the narrative of a ‘HAPPY YOU’ with a simple message – Happy Skin, Happy you. The campaign features Shweta Tripathi Sharma and Dia Mirza and highlights the correlation between the confidence of a healthy skin and internal happiness. The product focused on in this campaign is the product HK Vitals Skin Radiance Collagen which helps build a healthier and happier skin from the inside.
Naturally, our skin starts ageing as early as our mid-20s due to the slowdown of natural collagen production in our body. HK Vitals supplements this by bringing the best-in-class patented Titagen Collagen peptides which have proven benefits for the skin. Further, it has a combination of Vitamin C, E, and Biotin, which nourish the skin. Internally, the product works by replenishing the lost collagen in our body so that we can have a healthier, firmer, and a happy-looking skin.
The HK Vitals Skin Radiance Collagen comes in three flavours – Mango, Orange, and Watermelon.
The brand film is a heart-warming, subtle exploration of the interplay of stress, skin, happiness, and confidence. It features popular celebrities like Dia Mirza and Swetha Tripathi Sharma to bring the theme of ‘HAPPY SKIN, HAPPY YOU’ to life.
HK Vitals has also launched India’s first Real Collagen Strips, which is in an oral dissolvable strip format. The Dissolve Collagen helps reduce the appearance of fine lines and wrinkles by nourishing the skin from within.