Shilpa is recognized for her holistic approach to diet, nutrition, and fitness. She is a fitness fanatic and a strong advocate of yoga. Through her varied relationships with India’s greatest lifestyle and health coaches and yoga gurus, she has revolutionized the notion of being fit and healthy. Apart from creating her health app, she co-authored the extremely successful book “The Great Indian Diet” with Luke Coutinho. After several alter egos, the hands-on mother of two has teamed up with Fast & Up to help the business gain traction in the nutrition and supplement industry.
Fast & Up: “We are delighted at this opportunity to collaborate with Shilpa Shetty Kundra, who is a fitness icon,” says Vijayaraghavan Venugopal, CEO of Fast & Up.
Shilpa Shetty Kundra expressed her delight at the prospect of working together: “I have always believed in clean and intelligent nutrition and, for me, Fast & Up signifies that.”
Fast & Up, Life Healthcare’s main brand, provides athletes and fitness enthusiasts with a wide choice of innovative and high-quality nutrition through Informed Choice Certified products. This aids in the increase of energy during training, the speeding up of recuperation, and the improvement of overall performance. Since its start, Fast& Up has partnered with a variety of athletic initiatives, mass participatory events, and over 100 athletes in India, including international cricketer Mayank Agarwal and numerous other top Indian athletes.
Last year, Fast & Up devised a strategy to bring the community together and present the Fast & Up tablet. This is an effervescent tablet that dissolves into delectable drinks, is bubbly, and comes in a variety of flavors, including Fast & Up Charge, Fast & Up Vitalize, and Fast & Up Magnesio, which are among their most popular. They wanted to include something enjoyable in their strategy, rather than simply raising their audience’s awareness. They worked together with Whoppl on this. They began to devise various strategies for incorporating humor and comedy into the overall story. They leveraged three influencers—Shibani Bedi, Satish Ray, and Kusha Kapila—so that they could each post a video asset on Instagram.
Fast & Up has expanded its reach into the child nutrition category with a new line of immune boosters and electrolyte supplements for kids.
Champions for the third time, The Chennai Super Kings have been the most consistent team in IPL history, and they are once again considered the favorites to win the trophy in the UAE this year, thanks to the presence of world-class talent in the roster.
Before the highly anticipated 2020 Indian Premier League (IPL) season, Fast & Up announced its association with Chennai Super Kings as an official Fitness Partner-Digital.
In 2020, Fast & Up released a campaign. The purpose of the commercial was to raise awareness about the need to grow immunity healthily and naturally. The company hopes to reach a large audience with this project to ensure that everyone has access to high-quality nourishment.