India’s active leading nutrition brand with innovative technology, Fast&Up came with a plan to bring the people together and introduce them to the Fast&Up tablet. This is an effervescent tablet that becomes tasty drinks, fizzy, and has different varieties to choose from Fast&Up Charge, Fast&Up Vitalize, and Fast&Up Magnesio since they are a few of their most popular ones. They wanted to bring something fun in their plan and not just increasing the awareness of their audience. For that, they collaborated with Whoppl. They started to develop different plans to bring humor, and comedy together into the whole narrative. They leveraged three influencers Shibani Bedi, Satish Ray, and Kusha Kapila so that they can post a video asset each on Instagram.
The benefits of vitamin C were highlighted by Kusha in her signature style. By consuming the Fast&Up charge tablets by bringing in an “Indian dad” documentary angle. The comical sketch was come up with Shibani where she pretends to sleep, and her importance is pointed out hilariously. The importance of Fast&Up Magnesio was brought up, and how it can be used to aid in sleep troubles. On the other hand, Satish mentioned how one must not miss out on daily nutrients, and the use of Fast&Up Vitalize was highlighted by him. The videos by the influencer highlighted Fast&Up as the “millennial” way of nutrients. The strategy was conceptualized by the Whoppl to depicting how millennials always like to be on the lead. Tablets in a mechanical, routinized manner where they have to set daily reminders so that they can refrain from having these. They should be in a place where they can get the tablets that they want since it is considered to be fun, and tasty with providing necessary nutrients.
The importance of having these nutrients is also pointed out by the campaign regularly. Co-Founder & CMO of Fast&Up, Varun Khanna pointed out that Whoppl has conveyed the right message in a fun, and creative manner by the right mixture of influencers resonating with the pulse of Fast&Up. Founder CEO of Whoppl, Ramya Ramachandran commented that he has been using Fast&Up products for a long time. They have tested their product offerings, this made it easier for them to make a more effective strategy.