General entertainment channel Zee has onboarded Hyphen as a strategic and design partner for their new channel launch, Zee Zest. Hyphen will be handling the channel positioning, strategy, design direction, design execution, computer graphics, and production of all films executed in-house
Zest is comprised of four classes; food, travel, wellbeing, and home stylistic layout and these were outfits in the plan theory while building up the brand way of life just as channel illustrations or ident framework.
Zee TV is a Hindi language general diversion channel possessed by the Essel Group in India. It is related to a few other sister’s directs which offer types of assistance in Tamil, Hindi, English, and a few provincial dialects of India. Zee TV and its sister stations are worked by Zee Entertainment Enterprises, an auxiliary of the Essel Group. Zee TV was dispatched on 2 October 1992 as the leader station of the Zee Telefilms Ltd (later renamed to Zee Entertainment Enterprises). The channel was the foremost Hindi linguistic subscription channel in India.
The Zee Entertainment Enterprises Ltd is the broad communications organization that works the Zee Network, the vast majority of which are membership-based for certain exemptions. Zee TV is the lead channel of the organization. The Zee Network comprises of a number stations in the class of general diversion, motion pictures, way of life, and travel. The Zee Entertainment Enterprises likewise works various channels under sister brands, for example, “&”, “Big”
TV and digital business head of Zee Zest, Amit Nair stated that the brand Zest epitomizes the Indian essence and flawlessly, unhesitatingly explores the worldwide. Recounting the account of their occasions, making a space where discussions about culture occur engagingly. He also added that what got their creative mind likewise was the ‘logo identity system’ as opposed to the standard logo plan. Set to a foot-tapping score the general bundling conveyed on each of the 3 boundaries and has stood separated for its separated way of thinking, the visuals style, and its usefulness.
Programming head of Zee Zest, Srikant Malladi stated that the planned hypothesis recommended by Hyphen was natural and thought–through. It indicated a sharp handle of configuration patterns worldwide and how an Indian brand can find itself in it. The different courses that were investigated gave them a ton of choices and assisted them with channeling the Brand’s vision.
Founder of Hyphen, Prasanna Sankhe added that the brand character of this channel was intended to impart the dynamism and energy of the cutting-edge Indian and thusly they showed up at the estimation of ‘Unstatic/Unlimit’ this was deciphered in the moving medium, as the movement and motor energy of circles. This likewise gave the important liveliness to outwardly impart the zing of Zest.