‘Ginger and Garlic Paste Hai Toh Jahaan Hai’: Nilon’s India


Nilon’s India, processed food organization, has dispatched its most recent undertaking Nilon’s ‘Ginger and Garlic Paste Hai Toh Jahaan Hai’, talking about the advantages of the G&G Paste over conventional strategies for stripping, cutting, and slashing garlic and ginger.

Nilon’s India Private Limited was established in 1962 by Shri Suresh B. Sanghavi and this was the start of a modest and moving excursion. Today, Nilon’s is one of India’s quickest developing handled food organizations with a broad scope of value items. Generally liked and trusted by Indians and a few food organizations, Nilon’s guarantees goodness altogether its items. This affirmation is embodied by the brand motto ‘Nilon’s Hai Toh Achcha Hai’.

Nilon’s observed the way that for the adolescent who is continually hustling with work, family, and family unit, there is in every case some space for humor, and presented two characters of kitchen-fiction, ginger, and garlic in its mission #NilonsGGP, that expects to feature their indistinguishable kinship in the mind of the millennial.

The multi-month-long campaign has all the fixings of marriage, acting of a TV arrangement, an eccentric romantic, a few difficulties, cloudy discoursed, and a great deal of humor. This mission sees bunches of clever and intriguing discussions as funny cartoons among ginger and garlic, content makers acting with cookery and dramatization, a publicly supported exchange baazi, and the sky is the limit from there.

Director and CEO of Nilon’s, Rajheev Agrawal stated that Nilon’s has consistently attempted to arrive at the space in purchasers’ kitchen truly as well as through stories and discussions also. Their own personal Ginger and Garlic that is familiar with individuals who cook and even the first-run through cooks have won the hearts of individuals through their humor and style. He also added that they mean to be more amicable and more receptive with this crusade and familiarize twenty- to thirty-year-olds with the advantages of having G&G Paste with it.

Founder and Managing director, of M&C Saatchi February, Gopal S Krishnan commented that with Nilon’s, their point has been to saturate the hearts of our shoppers with dramatization and give them a relatable and new substance that they can appreciate while cheering the advantages of their item. With the team of solid ginger and sound garlic making regular kitchen life intriguing, they have guaranteed that the lovable characters planned by Rajdeep,  Digital Art Lead, are associated with quite a while to come, alongside the extraordinary advantages of the G&G paste. quite a while to come, alongside the extraordinary advantages of the G&G paste.

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