Shik-Shik-Shik: Tata Coffee Grand creates a new Language for Coffee


Consumer product brand, Tata Coffee Grand has revealed a new TVC to generate a new language for coffee – Shik-Shik-Shik that arouses excitement and eagerness among the consumers. The drive synonymizes the word ‘Coffee’ with the comprehensive of coffee that is shaped by quaking the Tata Grand coffee pack.

The television campaign portrays the southern piece of India and fabricates a feeling around espresso minutes. It is conceptualized by Lowe Lintas and draws an equal among sound and feeling, Coffee is a word yet Shik-Shik-Shik is a feeling.

In November 2015, Tata Consumer Products declared its entrance into the marked moment espresso business in India under the brand name Tata Coffee Grand. In the wake of driving the Indian tea market under its notable Tata Tea brand, the organization made the essential move to use its item, showcasing, and retail mastery to enter the marked espresso space in India.

The film opens on an early morning in a radio broadcast where the Radio Jockey requires a Shik-Shik-Shik and the crowd is acquainted with Tata Coffee Grand. She at that point takes us on an excursion of how Shik-Shik-Shik is repeating in South India to savor the taste, the flavor, and the decoction gems that are select to Tata Coffee Grand. The mission is live on TV in Tamil Nadu, Karnataka, and Andhra Pradesh, exhibiting Tata Coffee Grand as a separated item that is driven by advancement and customer-centricity.

Senior vice president – advertising, drinks – India of Tata Consumer Products, Puneet Das stated that through this mission, they have fabricated the suggestion of ‘The sound made by their tata coffee grand pack, which has enormous granules and decoction precious stones that make an incredible mug of coffee’. A basic and incredible story is connected to a basic activity of shaking the pack, recalling that extraordinary sound, supplanting espresso with Shik when requesting it.

Chief creative officer of Lowe Lintas, Sagar Kapoor stated that jumping to the innovative thought from the differentiator lands on a problematic thought, usually. With Tata Coffee Grand they had the decoction precious stones. Other than conveying an unrivaled mug of coffee, these precious stones additionally make an extraordinary’ Shik-Shik-Shik sound when one shakes the pack. So incredible espresso was constantly known by its smell, it will currently be known with its sound. That drove us to the possibility of Extraordinary espresso will presently be known as Shik-Shik-Shik.


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