Hungama Play’s dream run in 2020: Records 71% increase in new users


Hungama Play reported Insights and information on its content consumption in 2020. Considering the selection and utilization of online recordings, 2020 has pushed a stride ahead with a 53% expansion in the number of streams. The clients initiated online streaming more during the lockdown and long periods of work from home, which in the end formed a habit.

With an amazing 71% expansion in new clients, 2020 can undoubtedly be known as the year that energizes clients across age groups to try video streaming. This expansion was somewhere in the range of 35 and 44 years of age and a critical increment of 65% can be seen in the age group of 45.

Till now Tier I urban communities contributed a significant offer to by and large utilization, however, Tier II and Tier III are not far back now and are now starting to lead the pack. Enrolling a 70% development, urban communities like Kolhapur, Bilaspur, Aligarh, Darbhanga, Cuttack, Gwalior, and so on, are contributing a decent amount while state capitals like Thiruvananthapuram, Lucknow, Chandigarh, Jaipur, and so on likewise recorded a 55%+ development.

Also, an expansion of 30 to 45% has been enlisted in the consumption in metros like Bangalore, Hyderabad, Mumbai, Kolkata, Delhi NCR, and Chennai. Finishing up, 32% expansion has been recorded in Tier I urban communities in the number of streams, a 53% increment has been seen in Tier-II urban areas and 78% increment has been enrolled in Tier III urban areas.

Content consumption has expanded in local dialects as we see 70% expansion in Tamil, Telugu, and Kannada number of streams and 60%+ expansion in Bengali, Malayalam, and Bhojpuri though in Hindi utilization expanded by 51%.

Viewers above 45 years of age are expected to consume more content in 2021. With other age bunches shaping a huge piece of the crowd, the 18-to-34-year olds will keep on framing a significant portion. Along these lines, Tier II and III urban areas are relied upon to enlist over 60% development while Tier I will keep on developing consistently, hence making the other two the new central focuses.

A half portion of the general consumption pie will be possibly seen in Indian dialects other than Hindi. A possible surge in the creation of genuine content is expected in Bhojpuri, Tamil, Telugu, Marathi, and Kannada 2021.


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