Hyundai Motor India Ltd. (HMIL), the country’s first Smart Mobility Solutions provider and the country’s largest exporter since its inception, today unveiled a new campaign for the ALCAZAR 6- and 7-Seater SUV.
which stars Shah Rukh Khan and four Indian women cricketers: Smriti Mandhana, Jemimah Rodrigues, Taniyaa Bhatia, and Shafali Verma.
The TVC, titled ‘Beyond Mobility,’ depicts the ALCAZAR’s superior quality, versatility, and spaciousness while depicting a fascinating adventure of Smriti, Jemimah, Taniyaa, and Shafali, with Shah Rukh Khan joining them on an exhilarating drive.
“As a brand that is driven by the vision of ‘Progress for Humanity,’ Hyundai has transcended different dimensions to give customers meaningful and innovative messages, be it for our products, services, or new initiatives,” said Mr. Tarun Garg, Director (Sales, Marketing & Service), Hyundai Motor India Limited.
Our vehicles, as India’s leading SUV brand in 2021, provide customers with ‘Beyond Mobility’ experiences, exceeding their expectations through Intelligent Technology, Innovation, and Sustainability.
With our current campaign, Hyundai has enlisted the help of Smriti Mandhana, Jemimah Rodrigues, Taniyaa Bhatia, and Shafali Verma, as well as Shah Rukh Khan, to showcase the many unique and ambitious characteristics of ALCAZAR in a series of thought-provoking events.
The new ad highlights millennial preference for creative new age technologies and Hyundai’s dedication to delivering the best through its world-class products as a youth-centric brand.
The commercial places Hyundai ALCAZAR at the centre of its message and goes into a lighthearted chat between Shah Rukh Khan and female cricketers, highlighting ALCAZAR’s sophisticated, innovative, and future-ready technologies as well as the extravagance it provides.
The women cricketers are captured personifying their sports spirit to action while investigating the SUV’s magnificence from every angle, completely awe struck by Shah Rukh Khan’s unexpected presence:
The Hyundai ALCAZAR is a large and friendly vehicle that prioritises occupant comfort while providing the most adaptable in-car experience.The Hyundai ALCAZAR has sufficient sitting capacity, legroom, and headroom for all three rows of passengers thanks to intelligent space innovation.
The Hyundai ALCAZAR’s interior has a regal feel to it, with immersive front row ventilated seats.
Hyundai ALCAZAR comes equipped with Advanced Hyundai Blue Link, which includes enhanced Voice Recognition instructions and a long list of 60+ features that provide a seamless connected driving experience.
Captain seats in the second row (6-seater) are extremely comfy, with the ability to tip, tumble, slide, and recline for total relaxation.It also has a one-touch tip and tumble feature, as well as a seatback table and a Blind View Monitor (BVM)
The commercial, which was released across the country, is based on the Hyundai ALCAZAR’s striking and dynamic design, showing its grandness and enticing interiors in a fun way.