Hyundai India rolled out the #AisiCareNowhere campaign with the promise to be the rare one to care, with premium Autocar care service which you won’t get anywhere else. The brand recently released five ad films for the campaign starring none other than the “King of Bollywood” and Hyundai India’s brand ambassador Shah Rukh Khan.
The films conceptualized by the global brand communication agency, Innocean Worldwide feature the actor in a double role. Each of the “SRK vs SRK” ad films feature a casually dressed SRK talking about another car brand, its poor-quality service and raising his doubts. On the other side, a formally dressed SRK who is a proud Hyundai Autocar owner responds to the former’s doubts with calm confidence. Through the devil’s advocate sort of approach, Innocean India creatively tackles the typical service pain points in its 30-second spots.
“We chose not to shy away from addressing issues that are faced by car owners. And each film in the series leads with a differentiated benefit of Hyundai Service,” said, Shiveshwar Raj, National Creative Director, Innocean India.
Each of the films takes us through the four pillars that make up the foundation of Hyundai Care. Transparency, quality, convenience, and peace of mind. With Hyundai Care, car service is hassle-free and at your fingertips with online booking & payment, 90 minutes express service, live streaming from Hyundai Care, and pick up & drop service with Mobile Service Van.
Hyundai Care’s 1300+ high-tech and automated workshops, trained technicians, and assurance of genuine parts ensures nothing less than quality care for your vehicle every single time. The 24×7 roadside assistance, extended warranty, and Wonder Warranty ensure peace of mind that your car will be well taken care of.
Hyundai Motor India Limited is a wholly-owned subsidiary of South Korea’s largest car manufacturer, the Hyundai Motor Company. Hyundai leads the way in quality care and low-cost maintenance service. Hyundai’s service cost calculator ensures complete transparency by letting you know costs in advance even before you get your car serviced.
Autocar’s Maintenance Cost Study ranked Hyundai in the top spot in 7 out of 9 segments. The GPS enabled “Hyundai Care” Mobile Application for sales and service offering can be downloaded via the Google Play Store for Android and the Apple App Store for iOS platforms.