Mumbai 04 May, 2026: In a move that redefines how brands connect with audiences, ICICI Lombard General Insurance brought its 25-year milestone celebration to life quite literally by taking its storytelling beyond the screen and into the air.
ICICI Lombard, India’s leading private general insurer, has officially blurred the line between brand storytelling and reality. To commemorate 25 years, the company launched a breath-taking cinema innovation that saw its brand promises quite literally “take flight” across the ceiling—a first for the Indian insurance industry.
While audiences at PVR Inox, R City Mall, Ghatkopar gathered for the much-anticipated Dhurandhar 2 screenings on March 28th and 29th, they were treated to more than just a movie. They witnessed the ICICI Lombard brand film playing on the main screen, the iconic origami birds symbolizing the brand’s promise of protection and freedom broke free from the frame. Using cutting-edge ceiling projection technology, the birds soared above the audience, transforming the auditorium into an immersive sky.
At the heart of ICICI Lombard’s 25-year campaign lies the origami bird, a simple yet powerful symbol that brings the brand’s promise to life of millions dreams protected. Delicately crafted yet capable of taking flight, the origami bird represents protection, resilience, and the freedom to move forward with confidence & values that have defined the company’s journey over the past 25 years. By choosing an element that transforms from something fragile into something uplifting and dynamic, the campaign beautifully mirrors how ICICI Lombard supports its customers through life’s uncertainties, enabling them to rise above challenges and embrace new possibilities. The immersive experience left audiences spellbound, with many pausing in awe as the visuals unfolded overhead, transforming a routine cinema visit into a moment of wonder and lasting impression.
Ms. Sheena Kapoor – Head Marketing, Corporate Communications & CSR, ICICI Lombard, said, “At ICICI Lombard, storytelling has always been at the heart of how we communicate our purpose. As we mark 25 years, we wanted to go beyond conventional formats and create an experience that truly reflects our brand promise. The origami bird taking flight is not just a visual innovation—it is a powerful expression of protection, resilience, and the freedom we enable for our customers every day.”
The activation underscores ICICI Lombard’s continued focus on pushing creative boundaries and leveraging immersive storytelling to build deeper consumer engagement.
About ICICI Lombard General Insurance Company Limited
ICICI Lombard is the leading private general insurance company in the country. The Company offers a comprehensive and well-diversified range of products through multiple distribution channels, including motor, health, crop, fire, personal accident, marine, engineering, and liability insurance. With a legacy of over 2 decades, ICICI Lombard is committed to customer centricity with its brand philosophy of ‘Nibhaye Vaade’. The company has issued over 39.2 million policies, over 3.4 million claims processed and has a Gross Written Premium (GWP) of ₹ 306.18 billion for the year ended March 31, 2026. ICICI Lombard has 341 branches and 15,008 employees, as on March 31, 2026.
ICICI Lombard has been a pioneer in the industry, being the first large-scale insurance company in India to migrate its entire core systems to the cloud. With a strong focus on being digitally-led and agile, the company has introduced multiple AI-powered insurance solutions. The company’s flagship insurance and wellness app, IL TakeCare, which has received over 21.0 million downloads, also offers the industry’s first Face Scan feature. The company has won several prestigious awards- including the Insurance Asia, ICC Emerging Asia Insurance, ET BFSI Exceller, ET Corporate Excellence, Golden Peacock, FICCI Insurance, Assocham, Stevie Asia Pacific, and National CSR in recognition of its various initiatives. For more details log on to https://www.icicilombard.com/.
