Imagine by Ample, Apple Premium Partner and India’s most trusted Apple expert, has unveiled its new brand positioning, “As Easy As You Imagine”, marking the next evolution in how the brand approaches technology retail and consumer experience.
Built around a simple consumer thought, getting the technology you want should feel as easy as imagining it. The new positioning puts ease at the centre of the Imagine experience.
For consumers, the complexity of technology ownership often extends beyond choosing a device. Decisions around what to buy, how to pay, trade-ins, upgrades and after-sales support can add friction to the journey. Imagine aims to simplify these moments by bringing together its products, expertise and services under one clear promise: easy to discover, easy to choose, easy to buy, easy to pay for, easy to upgrade and easy to get help with.
The new proposition also represents an evolution from Imagine’s earlier brand platform, “More with Imagine.” While “More with Imagine” focused on the breadth of value, customers could access more knowledge, rewards, possibilities and experiences, “As Easy As You Imagine” shifts the conversation from what Imagine offers to how effortlessly customers can experience it.
“Retail expectations have changed. Consumers are not only looking for great products; they increasingly expect the journey around those products to be intuitive, transparent and low-friction. In technology especially, the opportunity is to take away the complexity that can sit between wanting something and getting it,” said Neha Jindal, CMO, Ample Technologies Pvt. Ltd. . “‘As Easy As You Imagine’ captures the role we want Imagine to play not simply as a place where customers buy Apple products, but as a partner that makes the entire experience easier. The idea isn’t just to give customers more. It is to make getting what they want feel easier.”
Shourya Ray Chaudhuri, Vice President – Creative & Business, Schbang, added, “Everyone sells the same iPhone, MacBook, or iPad, so the real question is why you’d buy it here. For Imagine, the answer has stayed the same for years – they take the hard part out of it. But easy alone isn’t the story. Imagine treats every customer like it’s their first Apple product, because they want you to get it right, not just make a sale.
“As Easy As You Imagine” is that same instinct, said out loud. We chose to express it through Indian art forms because for us, that kind of care isn’t a tech store idea, it’s an Indian one – doing something difficult, with love, and making it look effortless.”
The new positioning will be brought to life through a consumer-facing brand campaign that demonstrates how different parts of the Imagine experience can be “As Easy As You Imagine.” Rather than focusing solely on products, the campaign brings the brand promise to life through everyday customer moments, reinforcing ease as a consistent experience across the journey.
With “As Easy As You Imagine,” Imagine is strengthening its role around the Apple ecosystem by simplifying the journey from discovery and purchase to ownership, upgrades and support so that getting more from technology can feel as effortless as imagining it.
About Ample
Ample was the first to own and operate the country’s first Apple-exclusive retail store, imagine, in 2004. Established when IT retail in India was in its infant stages, imagine has grown into more than 46 stores and is adding many more to its growing chain.
Visit the website :- https://ample.co.in/
About Schbang
Schbang, established in 2015, is an AI first Creative, Media, Technology Transformation company with offices across Mumbai, Bangalore, Gurugram, London and Amsterdam. With a team of 1000+ members, it delivers growth-driven end-to-end solutions across creative development, strategic advisory, film production, web, design, content, data science, and media planning & buying verticals. It is also a valued Google Premier Partner, Meta, Adobe, Hubspot, MoEngage, Shopify, and Zoho Premium Partner.
Over the years, Schbang has been featured as a LinkedIn Top 25 start-up in 2018 and 2021 and on the Financial Times’ 450 High Growth Companies in the Asia Pacific List. In the last 11 years. Schbang has created many exciting and award-winning digital work for brands like Jio, Britannia, MTR, Fevicol, L’Oréal, Cipla, Lego, Crompton, Philips, VISA, Castrol, Bridgestone, HDFC, Kotak811, McCain, ITC, Mahindra Rise, etc and has won 200+ awards, including Cairns Crocodiles South Asia Campaign Of The Year 2026.
